SEO Strategy For Business Website
The most important thing for a business website is the availability to the target audience. It means that your website should be easy to find, most preferably using nothing but Google search. However, in order to climb that high on the latter as to become the number one search result whenever a keyword relevant to your industry is used, it takes a lot of hard work on building and implementation of the optimal SEO strategy. More than 40 percent of revenue a business gathers comes from organic traffic built through search engines. In order to help you optimize your website for SEO purposes and scale your traffic, conversion rates, and ultimately the number of sales we prepared a list of 5 tips that you should use to your benefit.
Produce Unique and Useful Content
No matter how much money you spend on online advertising, sponsored posts, or any other form of online presence, once you scan for results using a web crawler tool you will see it has little or no impact to increase of traffic towards your website comparing to production of unique content that offers real value to your visitors.
It’s best if you decide to diversify the content you share with your audience. You can generate textual content, videos, and images, even mix different types of material within a single post for optimal effect. We all know that it’s not easy coming up with a unique topic, however, even if you decide to process an idea that someone else already used, try to come up with a unique approach, make your content distinguishable and authentic.
Authenticity is of utmost importance because Google doesn’t like plagiarism and will exclude your page when crawling the web for search results. Furthermore, if the audience finds your content useful, they will share it, and other authors might use it as a resource which will additionally strengthen your SEO results.
Perform On-page And Off-page Optimization
On page, optimization includes taking care of your copy, content, and HTML on each page of your website. This includes making sure your meta tags, headings, subheadings, URL slugs, page load speed, and keyword placement are up to the point.
Meta tags should contain relevant keywords, as well as headings and subheadings. Each should also be logical and self-explanatory to the reader. When it comes to URLs, even your domain should be cleverly designed which is the reason a lot of people utilize business name generator in order to come up with a brand name that’s related to industry-popular keywords. The individual URL for each page should also be easy to read and contain a keyword.
When it comes to off-page optimization, this includes taking care of external factors like backlinking, social media presence, and guest posts. You should think about where and how your brand is mentioned because, in SEO, not every marketing is good marketing. Having your pages linked within low-rated website content can hurt your rating and render you as a poor source.
Relevant Keywords Research
One thing that most people fail to grasp is that not all keywords are good for your SEO strategy. It’s important to pay attention to keywords that play a significant role in your brand.
You can use various tools, like Google Analytics to check which keywords were used the most by visitors who came to your page through search engines. This will allow you to build content that matters to your audience, but most importantly it will help you generate a list of keywords that you should use within your content or a link, anchors within sponsored or guest posts.
Make sure to separate keywords according to pages, and analyze the data thoroughly for optimal results. Be aware not to stuff too many keywords within the copy or place them all inside a single paragraph, because Google will avoid presenting such content in the SERP (Search Engine Result Page).
Optimize Titles And Descriptions For Each Page
Large corporate brands have it easy when it comes to creating page titles for their website. Toyota could generate immense traffic simply by writing “Brand new Toyota model”, however, startups and less famous brands have to be more diligent.
Your page title should contain the main keyword or key phrase, and a catchy rest of the title, something that will keep the reader interested in clicking on the link in order to see what’s inside. Your title should also match the URL slug, for added SEO effect. But don’t overdo the title length, keep it short and concise.
Page descriptions are short snippets of text that pop out under the title within the SERP. Optimal descriptions should be relative to your topic and explain the audience what the post is about. Furthermore, a great description should also include a key phrase, based on relevant keyword research so that Google would take your page more seriously.
Increasing The Page Speed
Your page should open up as quickly as possible and all of the content and features on your website that provide interaction should be as responsive as possible. There are many factors that influence page load speed:
- Content can slow down your page significantly. If you fill your website with loads of images and videos, the server might take some time to load all of that multimedia and send it to the user. Therefore you can use image optimization tools and plugins to make the images lighter. As for videos, it would be best to embed material from external sources rather than keeping everything packed within your own website resources.
- CDN (Content Distribution Network) also helps load your pages a bit faster, especially for users who are geographically far from your main server. It is a series of servers across the world that contain cached data which is distributed to your end user. The goal is to provide the most effective content delivery to end user no matter where its location might be.
- The number of plugins you use can also influence page performance, so keep an eye on plugins that you don’t need but still keep active. More importantly, keep an eye on outdated plugins, as they could also cause severe performance issues.
According to research, visitors will wait up to 3 seconds for your page to load, after the initial three second period the visitor will lose interest and move on to something else. Optimizing your page load speed will reduce the bounce rate, which is the percentage of visitors that leave your website after visiting just one page. Bounce rate has a negative effect on your overall SEO ranking so it should be one of your priorities to keep as many visitors on the page and interested in visiting the rest of your website.