If you want to rank on page 1 of Google and you do not have millions of dollars to pay for the privilege, you want to be able to appear there organically. SEO can do this for you and as it continues to evolve and people have access to systems that assist them with content-management, anyone can create and publish digital content that is
optimized. Visibility is everything when it comes to your content online. So much digital content is competing for page one on google and it can seem impossible for your page to get there organically. There are many different search engines, but Google accounts for about 80% of all searches conducted online. So, what are the best ways to get ranked in the search engines?
Find and Correct Issues or Errors with Your SEO
There are plenty of sites where you can check your SEO when you do not know how to improve organic leads. SEO tools can check or detect your site’s issues with SEO. Copy and paste the URL of your webpage into whatever tool you are using and let the tool go to work. SEO checking tools can examine your website’s code and provide a report with advice for making the necessary changes to your site.
Do you Have Broken Links?
When someone clicks on a link and is redirected to a dead page, they can become frustrated. Some people will leave, and others will try to navigate to the content. Google wants all its users to have the best possible experience so landing on an error page can get your site penalized. If your broken links are not repaired, then your content that is not updated will not appear at the top of the search engines.
Select the Correct Formatting and Size for Images
Images can take some time to load so every second counts when people are surfing the internet. If the response time of your web page takes more than about 2 seconds, then people may abandon that page and go to the next page (your competitor). That is why you want to ensure that your image is the ideal size which allows your website to load quickly.
Keep HTML Code up to Date
It is best to understand HTML code so that you can understand what is happening behind the scenes of your website. The standard code language of your website is HTML, it is what makes every detail of your site look the way it does. Google ranks your webpage with the traffic it receives, and it also analyzes your page content.
Optimize the Meta Description and Title Tags
The meta description and title tags of your web pages are important and should be optimized if you would like to boost your ranking. These important key pieces of information help the search engines as well as potential visitors to understand what your webpage is all about. You title tags should be consistent with the first letters of URLs and titles being capitalized. If you want to keep the attention of visitors when you sift through the search results, then you need to capitalize the first letter of each word so that it captures the attention of anyone who is searching through the search results. Google considers all keywords equal so your method of capitalization does not matter, but you want to decide how your titles should be created. All CAPS comes off as spam while title case can make a site look more professional.
Add in Some Numbers to the Title Tag
Click through rates increase slightly when you use numbers in your title tags. This could be due in part to cognitive bias where digits represent certain facts and can attract attention. The eye is drawn to catchy titles with numbers in them.
Try to Write an Ideal Amount of Content
SEO specialists and bloggers have always questioned the ideal length of content. It turns out that the length of content is one of the most important ranking factors in SEO. The top 10 results in the Google search engine have at least 2,000 words. Longer content tends to generate substantially more social shares. What is the best content length? The best length for text is a piece of content that offers a complete idea and offers the user all the information that they are searching for. Find content ideas on sites such as BuzzSumo and then decide what content performs the best on your site.
Give Google What It Wants
SEO is important but like a book, the cover can be awesome with boring content. You want to ensure that the content in your book (on your website) is more than just clickbait style content. You want your content to be great, to provide value, to answer questions that your readers and visitors have. The traffic to your site helps it to rank up on the search engines so when you choose quality instead of quantity you will notice a difference over time. Update old pages and use tools to check the quality of your content. Your content needs to be informative, mobile-friendly, original, accurate, shareable, readable, entertaining, inspiring, visual, and entertaining. Content that is low quality does not have a target audience, tends not to be optimized, has no specific purpose or goal, and will fail over time.
Google Search Console
This is a new and improved version of Google’s Webmaster tools and is designed to get in front of a wider audience instead of just expert webmasters. The Google Search Console helps you to understand what you need to boost your SEO. It allows you see how the pages of your site were indexed by Google and provides a status as to the number of URLs on your site that have been indexed by Google to date. You can see errors on your page and determine how many visitors land on your site.
Use Online Communities Such as Quora and Reddit to Conduct Keyword Research
There are millions of people who ask questions in forums every day. These websites are full of traffic and can send traffic to other blogs and websites. If you are looking for a traffic boost, get involved in conversations and include hyperlinks to articles on your site that are useful and relevant. Q & A forms provide a further benefit and that is that they offer good insight into keywords. If you search for questions that are asked most frequently, it can help you to carefully analyze structures of catchwords and assist you in finding a subject that has not been oversaturated as a subject for a title on your page.
Today’s SEO has come a long way from the old tactics of keyword stuffing and link farms. Google constantly changes their algorithm to ensure that real people are creating real content for people to read and learn from. The most important thing to remember is that you should always be providing value with your content and Google will reward you for that.
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