From a total site crash to a slow loading page, common server issues can be devastating for any business. If a client is unable to access the service you offer quickly, they are going to move on – likely right into the hands of your competition.
In fact, studies have proven that a slow loading website page can damage overall brand perception, increase abandonment rates for your pages, and even leave users feeling stressed physically. Also, downtime is expensive, it can hurt a company’s reputation, and lead to interruptions during the day, reducing overall productivity levels.
If you want to ensure your business is performing properly, one of the first things you should do is use server monitoring software. However, there are other steps you can take as well. These steps are found here.
Slow Moving Page Loads
Approximately 50 percent of visitors have stated that they are going to leave a web page if its loading time exceeds the three second mark. This may seem somewhat excessive, but with faster web speeds and improved access, consumers are now more demanding than they have ever been in the past.
There are a number of things that may contribute to a slower page loading time, which includes autoplay for videos, complicated forms, image rendering, and more.
In some cases, the issue may be that the web browser of the client is at fault. However, in many situations, the issue actually lies with the website that is being accessed. If you notice that your web service is running much more slowly than before, it could result in lost revenue and your business may suffer.
Viruses and Cyber Attacks
Security is a major concern for all businesses. As a result, you need to make sure that your clients are always safe. The fact is, online services carry a certain level of risk, especially in cases when a business is dealing with payment information or personal details.
Implementing protection against viruses and cyber-attacks is absolutely essential when it comes to online security for a business, and it needs to be considered when thinking about managed web solutions. It’s a good idea to select a managed host who is able to manage the systems for any vulnerability and who is willing to step in with some type of solution if any type of breach of security arises.
Higher Traffic Issues
The main goal of almost any website, online profile, or other associated web services is to generate new leads. As a result, when traffic increases, this is typically a positive thing, and it signals that one of the marketing campaigns is working properly, and that the branding being used is well received by consumers.
However, if high traffic going to a website is sudden or unexpected, it can cause a number of issues with functionality. Excessive traffic can result in the pages loading slowly, some of the features on the website not working properly, and in many cases, the entire website may crash.
If you want to ensure your website is working properly for your customers, then you have to avoid the issues found here. Over time, a slow, lagging, or malfunctioning website is going to cost you money and customers. Also, once your customers bounce away and go to the competition, they probably won’t be back.
Don’t let this happen by enlisting the help of the pros. They will be able to keep your site running at optimal performance levels throughout the year.