Regarding online business, website design can both encourage visitors to buy and discourage them. As a consequence, it will lead to either an increase or a decrease in sales.
Despite the usual desire to quickly build and launch your online store on Shopify, it is first necessary to choose a suitable theme. In this article, we will talk about how to choose the most convenient, attractive, fastest and relevant to your niche theme and save on buying it.
If your online store has already started making money, in which case we recommend switching to a paid theme. Paid themes have more functionality and also add personality to online stores. If you install a theme with perfect code and no errors, your site will have excellent results regarding conversion, speed and other important indicators.
You can buy a theme for your store not only from Shopify, but also from developer sites, or marketplaces like Envato, Creative Market, etc. You can also order theme development from Shopify.
Paid Shopify themes cost $180 on average, which is a significant expense if you are creating your first store. At the end of this article, we will tell you how to save on buying a paid theme and significantly increase your store conversion rate.
Features of Shopify themes
In addition to having a corporate identity, your online store should have a lot of important features that will make the site stand out from many other similar sites. All themes to a large extent differ from one another in functionality and adaptability to different devices, so your task is to find and instal a theme that suits your online store.
The choice of theme also depends on the specifics of your store
If you sell different products with the same theme (e.g. paintings by numbers) and you direct your traffic to the main page of your site or to a specific collection page. You’re not emphasizing a particular product, and your goal is to increase the likelihood that a person will order multiple paintings at once.
In other cases where you are advertising a specific product and directing traffic directly to the product page, you can use the normal cart option by redirecting the person to a separate cart page.
Before you buy a theme, be sure to check out reviews and also look at existing stores that use the theme you have chosen. It is not recommended to use an unknown theme that there are no real reviews about, lest you encounter such problems as poor adaptability, long loading speed, limited functionality, incorrect compatibility with apps / third-party services.
To understand what internal functionality the theme you like has, on the theme page in the store, click Try theme, and the theme will be installed in your store. You will be able to test all the features of the template, adaptation for mobile devices without pre-payment, but you will not be able to publish a website on the theme.
The template must be “light” and not complicate the usability (usability) of the store. If you have not found anything you like, order the services of Shopify site designer.
Buying a theme once, you can use it in different stores. By clicking on the Online store — Actions — Download theme file you will download the theme file, and then you can download it on another Shopify account by clicking on Upload theme. When you install the theme, make a copy of it (Online store — Actions — Duplicate) so that you can restore everything to its original state after making any corrections in case of any errors.
Interesting Related Article: “7 Ideas to Cost-Effectively Promote Your Shopify Store“