We are living in a world where a strengthened business environment requires a strong online presence. While you look up to digital marketing to offer your business the perfect exposure you deserve or try to ace the different elements of it, make sure you’re aware of its heart and soul. Many of the readers and industry executives still struggle with understanding the importance of SEO in digital marketing and differentiating the two.
You will often come across statements that portray SEO (Search Engine Optimization) as a vital tool for digital marketing. According to MUMBAI-FREELANCER, an SEO expert in Mumbai, however, it’s all lame unless you understand it well and grasp all that may be necessary.
SEO consists of multiple elements. It is a complex subject in itself. One needs to have a deeper understanding of it to know how these elements come together to work for the best. Search engine optimization makes your website more visible and opens up doors for better traffic, conversions, and new customers. Let’s dive deeper into what it is and what role it plays in digital marketing.
What Is SEO?
Although many of you may know, we would like to start from the basics so that even beginners find this content promising. In simple terms, SEO (Search Engine Optimization) is a technique that helps drive traffic towards a website with the help of various strategies, improving the SERP rankings for the website. Experts say that there are over 200 factors that affect a website’s visibility on the search engine. It is based on various on-page and off-page elements.
For improving a website’s ranking in SERPs, the following types of SEO in digital marketing are generally used:
- On-Page SEO: On-page SEO is focused on optimizing individual web pages for getting better rankings on search result pages, subsequently leading to more leads. It involves optimizing both HTML source code and website content.
- Off-Page SEO: all the SEO activities that occur outside the website are categorized under off-page SEO, which primarily focuses on backlinks, social media, and local SEO.
- Technical SEO: Technical SEO strategies are primarily concerned with the technical aspects of the website that help in achieving a higher ranking on the search result pages. It involves improving the page loading time, making the website more understandable and easy to crawl.
What Role Does SEO Play In Digital Marketing?
Although people tend to ignore the importance of SEO, there’s a lot it does for your website and its “heath.”
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Helps In Establishing Brand Awareness
Putting in the right efforts for SEO will help you generate more traffic for your website, increasing the number of regular visitors. This subsequently helps in making people aware of your brand and encouraging them to purchase the products/services offered.
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Improves User Experience
If you know about Google’s algorithm for website ranking, you would know that it is one of the most important factors for improving the same. Google wants the users to get the best experience on the web with high-quality content and well-aligned web pages. Since SEO is focused on improving these elements, it subsequently improves user experience.
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Helps Generate More Sales Through Inbound Leads
People find you because they are looking for products/services similar to the ones you offer. When they are the ones to discover you, there’s less work for you to do to complete the sales process. This is different from outbound sales which are generated through calls, emails, or text messages.
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Makes It Easier To Get A Mobile-Friendly Website
Years back, Google announced mobile-first indexing and declared that your website has to offer an equally good experience on mobile devices for getting better rankings. Most people visit your website using mobile devices. Thus, a poor experience on mobiles can be a major turnoff for them.
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Improve Page Loading Time
No one wants to wait. Considering this urge to get the answers instantly, it’s important that you focus on improving the page loading time to meet the expectations of your users. If your website takes too long to load, then users will probably leave without viewing the content. Since the first impression is often the last, it is an important issue to deal with. SEO helps in the alignment of various elements such that the website speed reduces to the minimum.
Why Is SEO Significant For Better Results From Digital Marketing?
There are numerous benefits of SEO being used in digital marketing. While you have already seen a few of them above, mentioned below are several others that change the overall perspective of a website’s performance.
(i) Cost-Effective
Cost-effectiveness is one of the major reasons why SEO is considered the most reliable digital marketing technique. You do not really need to hire a specially dedicated team to work on your website’s SEO. This work can be simply outsourced to an SEO agency in Surat that specializes in digital marketing. Thus, you will not only free yourself from all the stress but also get the most feasible and dependable SEO guidance for your website.
(ii) Significant Boost To Your ROI
SEO can help you with a major boost in your ROI. This is just part of a cycle. When you pursue good SEO practice, more visitors reach your website, and it’s ranking on SERPs improves. Even more visitors and conversions are then brought to you by Google, increasing sales and ROI.
(iii) It Makes You Future Ready
Practicing healthy SEO does not only help you deal with current algorithms, but also prepares your website for future trends and events. It improves the overall future potential of your website. It can easily elevate the marketing game for your business. Thus, if you invest in SEO services for websites now, you will be reaping its benefit in the long run.
Digital marketing is crucial for every business, considering the importance of a strong online presence. However, it would be incomplete and meaningless without SEO. It’s high time you start looking for proper SEO with respect to your website and take your business to better horizons of success and growth.
Interesting related article: “What is Online Marketing?”