As the legalization of cannabis spreads across the world, so does its market. New products and businesses are being created on a daily basis to capitalize on this emerging industry. Online headshops, like Dankstop, are one of the most popular places for buying bongs, water pipes, and other smoking paraphernalia. They have a wide selection of products to choose from at cheap prices, so you can get everything you need in one place. In this ever-changing business, cannabis marketing has become an incredibly important aspect of these new companies, and it is essential that business owners understand how to use it correctly in order to put their company above the rest.
However, cannabis companies might find it difficult to market their products since cannabis is still considered illegal under federal law. If you’re a cannabis company and would like to know how to market your products, and would like a few simple marketing tips, then here are a few that you need to know:
Use Social Media
If you’re a cannabis company, you may or may not be aware that you can market on social media. However, this is easier said than done, and there are many rules that you should know to avoid being banned. For example, on Instagram you can post photos of marijuana and your various products. However, you can’t show anyone using the product and you also can’t post anything that could be perceived as promoting the benefits of the product. This essentially means that you can show off your products, however, you can’t actually advertise them.
Now that the legal stuff is out of the way, we can talk about why using social media is a great idea for marketing cannabis companies. Social media platforms such as Instagram, for example, provide access to a wider audience. More than this, due to the different methods of posting on Instagram, you are able to target specific audiences. What’s more is that your audience is probably using Instagram already. It’s just a matter of them finding you, or you finding them.
SEO and Websites
The next thing that you absolutely have to do is focus on creating a website and focusing on SEO. People look for anything these days that will open a search engine, and one of the most popular tools is Google. So, if people are looking to buy cannabis or cannabis related products, they will search for cannabis stores. Since people no longer have to buy in their immediate vicinity, due to the fact that online purchases are available, as well as delivery options, people will buy from a site that isn’t situated in their country.
This means that you absolutely have to create a website in order to increase the business that you receive. More than this, you should also focus on SEO, which is search engine optimization, as this will allow you to be found. It can prove to be a little bit difficult, however, since cannabis or any cannabis related keywords can be challenging to find in Google’s Keyword Planner. This is most likely because cannabis is still considered a controlled substance under federal law, which makes it technically illegal, and as we know, Google will not want to affiliate with illegal products. This doesn’t mean that it is impossible to improve SEO, and it certainly doesn’t mean that you should not try.
Billboards and Promotion
Although traditional marketing methods might be outdated and slightly ineffective, many cannabis companies are seeing results in using some forms of traditional marketing such as billboards. If you have been considering using billboards for your cannabis company, you should be aware that there are many regulations that you need to learn and follow. For example, some states do allow you to use billboards, however, the billboards have to be a certain distance away from schools. Another regulation could be that the billboards aren’t allowed to show any cannabis products, only the name of the business.
Another form of traditional marketing is to work with another company. For example, if you’re a start-up company and you don’t have the funds for marketing, but you have a good product, then it might be a good idea to team up with another cannabis company. Perhaps you sell cannabis, and you’d like people to visit your store, then you could collaborate with a cannabis store that sells dry herb vaporisers, for example. This means that you could also go to trade shows or events together, or even have your product in their store until you gain enough brand exposure for people to come to yours.
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