Interview with Social Media Daily CEO Jonas Kopka

Social Media Daily is a social media marketing agency that helps its customers increase their likes and followers.

We had the opportunity to interview their CEO, Jonas Kopka.

How did your company come about?

I started a degree in information management in 2010. As I had just become a father, I was looking for a source of income that I could maintain while studying which would ideally allow me to trade without physical goods. I, therefore, offered a number of services from international providers to the German market on eBay. The social media services were particularly well-received. It went so well that it quickly turned into a full-time job.

What were you doing before?

During my school days, I developed an eBay business, initially with video games and consoles, then significantly extended this with wristwatches in the mid-price and high-price segment. After graduating from high school in 2003, this continued successfully until I decided to follow different paths.

How has the company evolved?

Over the years, the whole thing has continued to grow. Back in 2010, I was still regarding it as a project; I then founded a ‘Unternehmensgesellschaft’ (entrepreneurial company) with a partner and created my own website. In 2014, we eventually founded a ‘GmbH’ (limited company). Freelancers became permanent employees. In 2015, we were already able to establish an entire team of permanent employees to cover the different areas. At present, Social Media Daily has about 10 permanent employees and several freelancers, in the areas of programming and content creation, for example.

Which services does Social Media Daily offer?

We offer a wide range of services that, among other things, serve to improve visibility in the social networks. Naturally, this includes classic social media marketing to increase the number of likes as well as professional advice and support focusing on Facebook and Instagram. We are particularly expanding the latter constantly and are in the process of further establishing ourselves as a consulting agency.

Are all services performed by external service providers?

No – particularly in social media marketing and consulting, we rely on our competent staff and can thus ensure a consistently high quality of service.

Who utilizes your services?

Our clients come from all sorts of different areas. Private individuals, start-ups, small, medium and large companies, artists, younger and older people. We find a solution for all clients which meets their requirements.

Are there any requests that you do not support?

Yes, this happens almost daily. We examine every single order. There are always requests that cannot be combined with our terms and conditions. Competitions and votes, for example, are things that we exclude from the application. Also, any form of negative measure such as targeted ‘dislikes’ or negative comments are always rejected or not even offered.

We also reject political, religious, fraudulent, violent and repulsive content. It regularly happens that people like politicians, for example, want to increase their Twitter subscribers through our help. We also had to fend off a series of YouTube videos, some with very explicit car accidents, for instance. That’s just the flip side of social media; fake news, violence, nasty rip-offs, this stuff often ends up on the net, unfiltered. These contents are not marketed by us and the order gets canceled instead. Of course, we lose a few clients but we prefer that than to actively participate in the distribution of dubious content. You can see a complete list of all the content which we reject in our terms and conditions and FAQ.

How are the likes conveyed?

We are usually middleman, resellers. This means that we work together with other providers, namely with so-called exchange networks. The users who log in there will see pages or profiles that they can then like. In return, users then get likes for their own profiles or they collect credits which they can later convert into money. Nowadays, this also often happens via ‘exchange apps’.

We do not generate likes ourselves; that is, we do not employ people who like the pages of our clients. We also do not program bots or anything like that. For the most part, the exchange networks we work with have been our partners for many years. Thanks to permanent quality controls, we always stay on top of things so that our customers always receive the best possible service.

For larger clients whose social media performance we manage, we also manage the ads and the content marketing, for example. Here, we focus on more organic growth through strategic Instagram and Facebook account management. We also see an increase in the number of clients who want to optimize their ads and thus reach more users through us.

Why do people buy likes and followers?

Good question! I think you can divide our clients into two groups. On the one hand, there are business clients who mostly want to upgrade their recently created social media pages, as a start-up aid for more organic growth, so to speak. This way, they get a better reach and look more professional to visitors.

I think, especially in the private sphere, topics such as vanity or herd mentality also play a role. Particularly because social media today has such a high status in our society, it is important for many to receive many likes for their private content.

How do you see the future development in the area of social media marketing?

A much-discussed phenomenon is the demographic change on Facebook. It doesn’t necessarily have to be true that Facebook really loses its importance, as many claim. Facebook is simply used by older people, but above all, by companies. People between 20 and 30 are more likely to be found on Instagram.

Instagram is growing rapidly but even here, you can already see the commercialization, especially since Facebook and Instagram joined. You can run ads on Instagram and an increasing number of companies are using the app for marketing purposes. Even Snapchat, the hit among the very young users, is already being used for ad placements.

This also has a direct influence on the quality of the content. Simply writing a status update nowadays is nothing to write home about anymore. Today, everything must be contextual and add value. And that works best with visual content which is why Instagram is so popular.

As more and more companies demonstrate professional marketing in social media, the other users are going along with this and are putting exponentially more effort into their content. This is now particularly visible on Instagram where the quality of photos continually increases. This might make social media less social – but on the other hand, the quality of the content will also increase.