It’s in the nature of social network to evolve. Nothing remains fixed for long as channels adjust to user needs and new ideas emerge. 2022 has just passed and we’ve witnessed a number of notable social network breakthroughs and events, including the integration of social commerce, the expansion of UGC and PGC marketing methods, and Elon Musk’s purchase of Twitter, to mention a few. At the same time, industry innovators have also shown their dedication to embracing new technologies and models. For example, Soul Zhang Lu, the founder of Soul App, explored the E2E business model and the co-creation economy in the emerging social metaverse.
What is the E2E business model?
The E2E business model stands for “Experience to Earn”, which is a result of the rise of web 3.0. It is a new model which supports users to gain rewards for their everyday activities because their activities add value to the platform. It provides a way for both users and platforms to benefit from the value created by experience.
The E2E business model promotes a growth mindset and training that can influence many aspects of one’s life. Its ultimate goal is to help people become their best selves. Pokemon Go, for example, required players to walk and explore in order to complete rounds. Similarly, the E2E concept intends to reward businesses and members for acts of kindness. It promotes mental, physical, personal, and social development for all involved. Soul Zhang Lu is exploring the E2E business model in order to encourage Soul App users to bring value to the UGC ecology, their selves and the platform.
From NAWA to Lingxi System, Soul App continues active innovation.
Looking back on Soul App’s development, we can find that Soul App has never stopped its pursuit of innovation. Since the official launch in 2016, Soul Zhang Lu has always insisted on traffic inclusion. Soul App lays emphasis on creating an immersive user experience. It allows users to obtain a unique digital identity in the virtual space of the metaverse. As a result, users naturally develop a sense of belonging and are eager to express and share on this platform.
To provide better services, Soul Zhang Lu and her engineering team have released its self-developed NAWA engine, which is an integrated SDK combining AI, rendering and image processing, providing augmented reality video technology and interaction technology based on multi-modal perception. It is a powerful engine that is capable of outputting dozens of image processing effects and supports both 2D and 3D rendering.
Later, Soul Zhang Lu led her team to introduce the Lingxi System, which is an intelligent recommendation system that learns the full-scene user portrait to make accurate tailored content recommendations. These underlying technologies have become the infrastructure for Soul App to move to the next social stage.
Beyond technology, Soul Zhang Lu hopes to form an ecological cycle, allowing more individuals to use Soul App as a connection to participate in value creation, where everyone can realize their own self-worth with their own interests, hobbies and creativity, and drive the efficient flow of metaverse value.
What can we expect?
The past 2022 has also witnessed the growth of Gen Z. Young people dominates social networking platforms and they are unique from former generations. They are showing their own attitude and have higher standards for social networking products. Soul App, as one of the most popular social networking products among young generations, is always at the frontier of technological innovation.
Meanwhile, as the AIGC explodes and the technological singularity approaches, the whole social industry is looking forward to the coming 2023, expecting more leaps and bounds of innovation to be born to propel people into the next generation. Under such a development trend, Soul Zhang Lu will continue leading her team to unlock more innovations and explore diverse digital economic models.
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