Sports Betting in Africa: Statistics and Prospects

Advanced sports betting - 890809

Sports betting has become a popular form of entertainment and a potentially lucrative business across many African countries. The industry has experienced rapid growth in recent years, with more people participating in sports betting than ever before. In this article, we will explore the reasons for the growth of sports betting in African countries, the prospects for the industry, and some statistics that shed light on its current state.

Reasons for the Growth of Sports Betting in African Countries

There are several reasons why African countries see their betting markets grow at an unprecedented speed. Among them, is the growing use of smartphones and mobile internet, which makes sports betting more accessible and convenient for many people in African countries. Add this to their passion for sports, and you have a winning formula for betting companies.

Unfortunately, there is also a darker side to the growth of betting in several African countries. Unemployment remains a significant problem in many African countries, and the limited nature of job opportunities in certain areas makes betting seem like a viable means of making a living. Although the numbers show that the proportion of those seeing gambling as a moneymaking method is decreasing year by year.

African sports betting statistics

  • Nigeria has the largest sports betting market in Africa, with revenues of over $2 billion annually.
  • In Kenya, the sports betting industry generated $2 billion in revenue in 2018.
  • South Africa is another significant market for sports betting, with an estimated market size of over $1 billion.
  • Mobile phones are the primary device used for sports betting in Africa, with mobile transactions accounting for over 70% of all transactions.
  • Zambia is the country with one of the fastest rises in internet users, with 24% in a single year. The number of users who place a sport bet Zambia is growing proportionally every year.

Prospects for the Industry

The prospects for sports betting in African countries look promising, as the industry continues to experience growth. According to a recent report by Astute Analytica, the African gambling market is expected to grow continuously in the coming years, reaching a value in excess of $6 billion by 2030.  

This prospect of growth is attracting the attention of international sports betting companies, who are investing heavily in the continent. The best example is Betway, a major iGaming group that has expanded its operations in several African countries, including Kenya, Zambia, Uganda, and Nigeria in recent years.


The growth of sports betting in African countries is a result of several factors, including the rise of mobile technology, high unemployment rates, limited job opportunities, and a passion for sports. Despite some concerns about the potential negative impacts of sports betting, the industry continues to experience rapid growth and has promising prospects for the future. As the industry continues to grow, it is essential that regulators and stakeholders work together to ensure that the industry operates responsibly and ethically, providing a safe and enjoyable experience for all participants.

Interesting Related Article: “What is Responsible Gambling?