Advertising is expensive.
Companies spend a fortune on it to promote their products or services. But what if you could use that budget to improve your company’s image instead?
They might not work for everyone, but stickers could be the answer for many small business owners.
Stickers are one of the oldest marketing tools used effectively for almost as long. However, their place in the marketing mix has changed in the past few years with the rise of digital marketing.
They are now used to sell products and services through social media and other platforms. A sticker is simply a piece of paper or cardboard with a message printed.
The key difference is that stickers are usually small and inexpensive, which makes them a great way to share a company’s identity and message on a small scale. They’re cheap and easy to use, and they make a great marketing tool for small businesses. Here are 5 tips on how to use them effectively.
1. Choose your message wisely
Stickers can be used to promote almost every type of business. They can be used in many areas, including offices, mailings, packages, and marketing materials. However, they are most commonly used to promote businesses or products. Employee badges using stickers are a popular choice.
They can also be used for promotions like sweepstakes and coupons. Stickers should be the only form of marketing when you’re opening a new business because it might take some time for customers to adapt to new methods of communication.
For instance, Die Cut Stickers are used by companies to promote and advertise their services. People in other countries may be unfamiliar with a die cut sticker, so it would take time for them to get used to the idea. People know what stickers are, so they’re an easy way to introduce a new business.
Once you’ve chosen your audience, think about what message best suits your needs. Are you trying to sell products? Tell people about an event? Or maybe you want to promote a brand? There are many different types of stickers, and each one should have a unique purpose.
2. Stick with graphics over text
Graphics make it easy to use stickers and get your message across quickly and effectively. However, the key is to use graphics that match the message you’re trying to get across. Stickers that have text will not be able to convey the message like a sticker with a picture.
This can result in your messages being misunderstood and lost in translation. This also means that your target audience will not know your message. Imagine a sticker with a picture of a dog sitting next to a bunch of dog food, with the text: “Buy this product. Your pet will love it.” That might seem like the best way to encourage dog food sales, but if you were trying to sell the pet food because it was toxic or contaminated with chemicals, anyone who saw that sticker would immediately know what’s going on.
3. Keep it simple
Stickers are often used in smaller business marketing campaigns, so they need to be easy to read and understand quickly. This is why graphics should take a front seat.
The text on graphics will also help it stand out from the background. Make sure that your graphics are clear and easy to read at a glance. This will encourage people to pay attention to your message and make it more likely that they’ll understand it correctly.
Using colors like black and yellow is also a good idea because they tend to be easier for everyone to see, even if they don’t have perfect vision.
4. Know where you can put them
Stickers can be stuck almost anywhere, which means that almost every type of business or product can use them for marketing purposes.
However, you’ll need to ensure that you’re not breaking any laws when you decide to use them. There are several places where marketing materials like stickers can’t be put, including:
– public spaces that are protected, like schools and parks;
– some private businesses, like banks and theaters;
– the personal property of others.
However, there are still plenty of places where you can put them up. You should always get permission from the property owner before placing stickers on their property. If your target market is children or teenagers, it’s best to keep your messaging away from highly visible places where they might see it.
5. Develop a strategy
Stickers are cheap and easy to use, but they don’t have to be the only form of marketing you use. Studies have shown that you can still increase sales when you combine stickers with other forms of marketing.
Stickers aren’t enough on their own, so make sure you develop a marketing strategy that incorporates all of your options for success. Stickers are great for small businesses because everyone in the business can use them. They remind people why they chose to work there and help them become more loyal customers if your business becomes successful.
Conclusion
Stickers are an effective way to communicate with your customers, but you need to ensure that you’re not wasting money when you use them. Stick to simple graphics and keep the text short and easy to read if you want them to be effective, as well as maximizing cost with custom roll labels. Stickers can also be combined with other forms of marketing, so make sure that you have a complete plan for how your small business will reach its audience.
Interesting Related Article: “9 Reasons To Consider A Sticker Marketing Campaign“