Where does one start to analyze a proper digital strategy for a business? That’s one question which is on every business owner’s mind in 2019.
In the 21-st century, people live and breathe on social media, as much as it is harmful it is a great opportunity for small entrepreneurs who don’t have a large advertising budget. With the digital take over the world, the advertising industry is moving fast towards digital marketing platforms.
Digital platform gives these small startups the chance to be quickly recognized despite having a small marketing budget. The most essential part of using digital platforms is to have a well-planned and effective digital marketing strategy.
However, not every business owner knows just where to start. Let us help you build your initial digital strategy with the two most important things that you need to focus on when building your strategy.
Recognize the Marketing Medium
When it comes to digital marketing, there are hundreds of different platforms that you can workaround. Utilizing all platforms at once is what most businesses tend to start with. The motive is to target audiences present on every platform all at once. While this may sound-wise, it isn’t the right step to take at the start of your digital flight.
As a business owner, the first thing you need to do is understand where your target audience interacts the most. Are you getting the most visitors and engagement from your Facebook page or your Google My Business Listing? Identify the and the marketing and platform to focus most on where your audience resides. Undivided attention towards one marketing medium instead of divided attention towards a lot of platforms results in positive ROI.
Understand your consumer
Your customer is the most important asset for your business. From new customers to returning customers, the key is to engage customers in such a way that they turn into loyal customers. Although it can be done, it isn’t at all easy.
To achieve this goal for your business, you first have to start by understanding your customer persona. Data is key to understanding such factors. Keep a keen eye on all of the recurring data factors. From purchase medium, was its search? Was it social? Was it both? To engagement platforms; was it Facebook? Twitter? Google Search? Or more? This data will help you build a unique persona for your customers allowing you to make strategic business marketing decisions.
All in all, building a digital marketing strategy isn’t as hard as it seems. Follow these two important initial strategy build-up steps and you’ll be on your way to digital marketing success.
Make relevant content
Content is something that will help you stand out amongst the crowd so you must give out good content to your consumers. At any cost don’t underestimate the power of good content, it can push people to sign up for email notifications, take people to your website and help you gain loyal customers by one-on-one interactions. Think of the content as your voice to the audience it has to be clear engaging and consistent. The content should have been a mix of everything from blogs to case studies, images to inorganics and most importantly video. The content has to be eye-catching and attention-grabbing as people in the digital world have the attention span of a goldfish.
Plan your budget and target effectively
Digital marketing is cost-effective but only if you plan your marketing expenditure. One way you can plan your budget is by hiring a digital marketing company but that will mean double cost as you would have to pay them for services as well as running Facebook and Google Ads.
You can plan your Facebook ad budget based on the profit margin you want to generate by these ads. The ads range from $5 to $100 a day. The more you bid the more people you would be able to capture on your audience. There are two types of Facebook ads:
Based on the nature of your ad that whether you want to want your audience to stay on your ad or just view it, you can decide which type of ad you want to place your money. Creating a budget is a big part of your digital marketing campaign. If you don’t know what your budget should look like, set up a time to talk it through with a social media professional.
Another great advantage of digital marketing is that it helps you track down your customers so effectively that you can target the exact demographics and psychographics of your audience.
Don’t overdo it
Even though social media is a cheap platform and catches a lot of customer attention but be cautious about how you use that attention. Posting content every few hours a day and continuously bombarding your audience will make them irritated.
The digital marketing experts suggest that two posts and tweets are more than enough to draw loyal customer’s attention and attract a new customer. Also, you should follow the rule that the post should be eighty percent informative or entertaining and twenty percent about your brand.
No plan is perfect and in the end, you might need to make changes to the plan you originally drafted up. Don’t hesitate to alter according to the situations you might incur during your marketing campaign. Digital marketing is vast and evolving each day with new advancements in technology. However, it remains to be the strongest tool you can use to make your business 2019 successful.