The importance of accessibility in business – a simple guide

A recent World Bank study found that businesses prioritizing accessibility saw a 20% increase in customer engagement and satisfaction. In an increasingly digital world, making sure your website and products are accessible to everyone is more important than ever. Accessibility can mean many different things, but at its core, it just means ensuring everyone can use your services and products, regardless of any disabilities they may have. 

By ensuring that your business is accessible, you not only make life easier for people with disabilities, but you also open up your market to a broader range of potential customers. So how do you make sure your business is accessible? Keep reading for a few simple tips!

What is accessibility in business terms?

Accessibility in business is a term used to describe the degree to which products, services, and websites are usable by people with diverse abilities or disabilities. It is essential for businesses to design their infrastructure, technology, products, and services in an accessible way since this ensures that they’re able to reach out to a broader audience. 

Furthermore, accessibility should be considered during the entire development process to ensure that users of all capabilities can interact with the product or service effectively. Doing so helps businesses increase their potential customers and creates a positive impression of the company among its users.

Common barriers to accessibility in businesses

Businesses should strive to make their products or services accessible to as many people as possible, but unfortunately, there are many common barriers that can make this difficult. Common accessibility issues that businesses face include language barriers for those with limited English proficiency; economic resources obscuring access for lower-income communities; virtual access issues due to lack of or slow internet connections or devices with outdated browsers; assistive technology needs of those with disabilities; and geographic factors including people living in rural areas or the elderly who are unable to travel long distances. 

By becoming aware of and addressing these barriers, businesses can ensure equitable access for all, leading to a more level playing field. For instance, say you’re looking into accessibility overlays. These are tools that make web content more accessible for people with disabilities. They can include things like text-to-speech tools, resizable text and images, and keyboard shortcuts. Installing these overlays can help create an inclusive experience for everyone, regardless of ability or disability. Look up some facts about accessibility overlays if you need more convincing.

How businesses benefit

Making a business more accessible allows it to reach a much more comprehensive and diverse customer base, which is critical for continued growth. By introducing measures in the form of accessible websites, physical store accessibilities, or even customer service accessibility, businesses can increase their focus on potential customers who may have been previously excluded due to their circumstances or physical capabilities. 

Increased accessibility not only brings in new customers who may take advantage of the business’s products or services but also helps strengthen the brand image and show customers that the company values all its purchasers equally.

Accessibility should be an essential part of any business’s success. Making your business more accessible will open the door to all kinds of opportunities. From potentially widening the customer base to boosting brand awareness, there are plenty of reasons to make sure your online presence and physical location cater to people with disabilities as well as those without. In order for businesses to progress in the modern era, they must strive to be as accessible and accommodating as possible.

Interesting Related Article: “Workplace Accessibility: Tips to Make your Business More Inclusive