Top 10 Things that every AdSense Publishers should know

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Every publisher at some point of time goes through the ups and downs of using an AdSense Alternative. AdSense is one of the popular monetization platforms and also one of those platforms which comes with very strict policies. Hence, we can say that not all good things come quick and easy.

Monetizing your app or website with Google’s AdSense is one of the best ways to earn loads of revenue online. But, sometimes you invest a lot of time and energy in curating an appropriate content and maintaining your website, just to get approved by Google AdSense. And at times you get frustrated that after everything you have done, your revenues are still not getting generated.

Therefore, let’s talk about the top ten things you should know before you get started with Google AdSense

1. Look out for Invalid Clicks

Invalid clicks are one of the significant reasons why the publisher’s AdSense accounts get banned by Google. Google is very particular about their set of rules and regulation. Thus one click and you find yourself banned from AdSense program. Also, every time you don’t get to counter-appeal, once Google finds out that your site has had invalid click or impression.

2. How about switching to AdSense’s Premium version?

Switch to AdSense’s premium program, which is known as Ad Exchange. It offers broad access, and a diverse range of advertisers and most of them are big brands. Ad Exchange also caters maximum CPM rates via programmatic bidding. Moreover, switching to Ad Exchange will also increase your earnings.

3. Google’s DFP is the best so far

While dealing with AdSense, publishers can avail for a crucial tool called DFP (Double click for publishers). It is a robust ad-serving tool with real-time bidding feature which allows auction for advertisements too.

4. Different behavioural policies for other Platforms

Mobile, Videos, Games or Search, make sure whichever is your preferred monetization channel you are firmly familiar with the dedicated policies. If you fail to do so, either your monetization will be slow, or it will result in disabling ad serving in your app or website.

5. You might opt for Native Ads on your platform

Native ads won’t affect Google Ads. Native ads are mainly for site engagements. A native ad is something which blends with your site’s content.

6. Try AdSense Alternatives

You have had enough with Google’s AdSense, why not try some AdSense Alternatives? Well, with few of the best adSense alternatives you can earn the same like AdSense and in a few cases more. So, why waste your energy in one ad networking program where you have the chance to do so much more. Try platforms like Audienceplay, Media.net, Adblade or Skimlinks to earn more revenues from your website or app.

7. Do you know Google gives preference to mobile-friendly sites on Mobile Search ranking?

Well yes! You should make sure that your site is mobile-friendly and responsive while sustaining a fair amount of traffic and boosting your mobile and ad revenue potential. And it is not new to us that mobile traffic has crossed the desktop search.

Apart from that, when you are creating your website, keep in mind to make it mobile view optimized, so that your website resembles mobile-friendly Google.

8. Google gives maximum priority to the users

Google never fails to make sure that their users get the best experience from their products. So, if the publishers try to mislead the users, Google will take immediate action on it. And depending on the publisher’s activities, Google might take action accordingly.

9. Depending on Auto-ads

Many publishers opt-out for auto-ads. Auto ads is one of the quickest ways of sorting the ad placements and ad optimization automatically. There are advantages and disadvantages to these auto ads. Due to this, publishers lose control of ad placement on the webpages. Hence, you can’t place the ad according to any of your strategies.

10. Rigorously read up on AdSense policy

Most of the publishers opt for AdSense and get approved too. But, sadly, they don’t give much effort to understanding Google’s AdSense policy. And this is what you are doing, something very wrong. As Google is not very forgiving if you breach any of their policy. Hence, if you by chance, violate any of the norms, they are likely to ban you or deactivate your AdSense account.


You may be interested in: “6 Ways to Monetize Your Website”