Virtually every business today takes advantage of at least one digital marketing strategy. Since the turn of the century, digital marketing methods have replaced those of traditional marketing by instead focusing on creating online awareness. While traditional marketing approaches can still be used effectively, they are not nearly as powerful as their digital counterparts are. That being said, perhaps the most popular digital marketing strategy that is used by website owners is search engine optimization. Also known as SEO, this strategy is an organic way to rank a website by building up its structure to gain authority.
SEO is the preferred method for many website owners because it is essentially a free way to gain website traffic. The only costs come from hosting services or other forms of website maintenance.
Other strategies such as paid advertising simply don’t have the freedom that SEO has in terms of building up a website. Additionally, they also have requirements such as budget revenue and ad copy knowledge to implement. Nonetheless, the downside to SEO is that many small factors need to be addressed to successfully optimize a site. The hard part of SEO is being able to keep up with the many changes that a website might need.
There are a few factors that are more influential in having a strong start to optimizing a website. Most optimizers simply miss these techniques, which will give you a head start in outranking your competitors. With this in mind, let’s go over a few things you never knew influenced your SEO techniques.
Your Presence On Social Media
One of the most overlooked ranking SEO techniques involves social media.Your presence on social media strongly influences how highly you are ranked online. However, it’s not so much a direct factor of SEO. Instead, social media plays a big part in acquiring organic leads and links that help boost a website’s authority.
Having Strong Web Page Relevancy
Having strong relevancy throughout your website is another influential SEO technique. In most cases, the more relevant and specific you can be, the higher the chances of acquiring a link are. As far as the structure of this method is concerned, make sure you create compelling content that leads to a specific web page that will influence a visitor to take action.
Optimizing For Website Engagement
Website engagement is another important factor in that it can increase the chances that a visitor will convert. Think about it, the longer a visitor is on a site, the more inclined they might be to give up information such as an email address or name. As far as optimizing a website for maximum user engagement is concerned, nothing works better than having good quality and diverse content.
Creating Lengthy Content
As mentioned before, the content of a website can bring many benefits such as increasing website engagement and ranking for a keyword. However, one of the most common mistakes people make is not writing their blogs pieces and articles with enough words.
For optimium SEO, an article should be at least 500 words long – 750 is even better. Your content should also contain a combination of different engagement factors.
Using Influencers To Boost Awareness
In the world of social media, an influencer is somebody who can strongly influence the purchasing decisions of many consumers. People follow them and are influenced by what they say because of their position, knowledge, authority, or simply their relationship with their audience.
Influencer marketing is a type of social media marketing in which a company tries to get endorsements from influencers. Influencers themselves bring many benefits such as a large following and social media software tools that help increase your social media presence.
Having An Internal link Structure
On the technical side of SEO strategies, having a strong internal link structure is one of the most important on-page ranking factors for a website. Not to be confused with acquiring outside links to boost authority, interlinking is different in that it requires linking between different pages within your website.
SEO Techniques As A Whole
The most important thing to remember about SEO techniques is that different websites have varying starting points. Just because one site outranked you with some simple changes doesn’t mean they have special SEO techniques that no one knows about. Overall, stay patient with the optimization process as it can take some time to do it successfully.