A great website is critical for your company’s success, but success will be out of reach if your website isn’t performing well. With the e-commerce competition online getting more stringent, simply having a website is not enough. It must be functional, optimized, responsive, and user-friendly.
If you are looking to build a new company website or improve the effectiveness of your current site, here are the eight things you’ll need to get started.
SEO Strategy
Customers who know your name will be able to find your website easily, but what about those who do not? Although you can pay money on ads to funnel prospects to your web page, bringing free organic search traffic to your site is more cost-effective and beneficial in the long run.
Optimizing your site with relevant keywords that match a user’s intent is critical for increasing website traffic and lead generation. For instance, if you’re an Australian business owner who wants to grow your company, you might want to partner with a digital marketing company that offers SEO services in Sydney, Melbourne, and Perth, among others. With this, you can develop your website and improve its visibility, performance, ranking, and organic traffic.
Relevant and Quality Content
For many businesses, your website is the first point of contact with a customer, and having fresh and high-quality content is a holy grail in SEO practices. You want to provide them with what they’re looking for while giving them a reason to return.
Since search engines value both content quality and freshness, create a plan to post relevant and quality articles or blog content on your web page and on external websites that link to your site. Your brand becomes a huge asset and an industry authority by consistently delivering readers relevant, informative, and engaging content.
Live Chat
Many people nowadays are always on the go and don’t want to spend time browsing a website or FAQ page for the information they need. By installing a live chat option on your website, you will be able to meet customers where they are and provide them with immediate answers to their queries.
Furthermore, live chat software today helps monitor your website visitors as they browse and integrates well with third-party services like Google Analytics, allowing you to analyze traffic patterns better. Having Live Chat on your website is thus a win-win situation for both you and your customers.
Good Domain Name
Your domain name, also known as your website address, is often the point of entry to your website. It’s indeed critical that it makes an excellent first impression for both usability and search engine optimization.
Finding the right name for your brand is essential because incorporating brand image, SEO, and simple spelling into the domain name increases the likelihood of being located in search engine results. For these reasons, avoid slang words, numbers, and hyphens when creating a domain name, and keep it as short as possible.
Customer Testimonials
Customer testimonials can help you promote your company. Genuine statements from everyone else contribute to making your products and services more impactful to online customers.
Including customer testimonials on your website demonstrates your company’s expertise, products, and commitment to its customers. The more genuine and comprehensive the costumer’s testimonials are, the more likely it is to attract new customers.
Contact Information
Your contact information or contact page lists all of the ways potential customers can contact you. You don’t really want to lose a customer to a competitor simply because it was difficult for them to contact you.
Wherever possible, include your phone number, email address, and physical mailing address in the footer of all of your website pages. Make sure to include simple contact and inquiry forms so that it will be easy for customers to get in touch with you.
Easy Navigation
Customers may leave and never return if your website is complicated to navigate. Conducting an in-depth site review as though you’re a new visitor helps you enhance the appeal and efficiency of your site’s navigation.
A site map is a great way to improve a visitor’s ability to navigate your site and assist search engines in crawling your site. Additionally, limiting your upper navigation menu to five properly labeled tabs with relevant pages organized beneath them will help customers have an easy time navigating your website.
Call-to-Action Buttons
Customers are more likely to contact your company if you include calls-to-actions (CTAs) on your website. In addition, the landing pages should entice users to take a specific action, such as calling your company, signing up for a service, purchasing a product, or doing something which will help your business objectives.
For new visitors, invite them to sign up for your email newsletter. Regardless of what you want visitors to do on your site, include a call-to-action on each page at least once.
Final Thoughts
Building an effective company website may not be as easy as you think. A lot goes into creating an appealing, user-friendly website, from connectivity and visual appeal to navigation. However, if you follow the tips, your business website will have a good chance of thriving in the digital marketplace.
Interesting related article: