Trade shows are a huge part of the sales process for many businesses, but they can also be incredibly stressful if you don’t prepare yourself properly. If you’re planning to attend a trade show soon and want it to go as smoothly as possible, you’ll need to prepare yourself in several different ways. This guide will give you all the information that you need to make sure your trade show experience is fantastic.
Mobile Store for Trade Shows
Mobile stores like this tradesmans trailer in Adelaide are a great way to attract new customers. They’re easy to set up and can be used in a variety of settings. Mobile stores are mobile, so they can go anywhere. You can use your mobile store at trade shows, but it’s also perfect for other events as well.
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Your signage should be large format signs to be seen from a distance so that people can find your booth without assistance. It also needs to be easy to read and durable, so that it doesn’t easily fall or get damaged during transport.
Signage is also a great way for you to highlight the brand of your company, so use it. Be sure that any stickers or signs are representative of who you are and what you do as an organization.
It’s helpful to have backup plans in place for both the presentation and your media. You can hire a professional one like this commercial videographer in Brisbane to create an eye-catching presentation for your product/service. If you’re going to be speaking or presenting in front of a group, it’s helpful to make sure that you have everything on hand. You’ll want a USB drive with your presentation on it in case the projector doesn’t work, or if there are technical difficulties during your speech. It’s also important that all of the necessary files are stored on this drive (and not just stored locally), so make sure that you include any images or documents needed for an effective presentation with your USB drive.
A Quality Team
One of the biggest challenges you’ll face at a trade show is getting your team ready for it. The best way to do this is by giving them a thorough briefing and training so that they’re prepared for all possible scenarios. This means going over how to answer questions, handling unexpected challenges, and engaging with potential customers. Here are some tips for getting your team ready:
- Give them time in advance to prepare
- Make sure they understand their roles and responsibilities at the event
Good Mechanical Setup for Your Booth
Be sure that you have a good mechanical setup for your booth. There are several things to consider:
- A display for your product. This could be anything from a large banner and some easels to a fully assembled table with multiple tiers of products behind it. Whatever you choose, make sure it is easily visible from all sides of the booth and that it doesn’t take up too much room (especially if you’re sharing with another company).
- A way to keep people inside your booth. Whether this is ropes strung across the entrance or stanchions set up at either end of the space, having something in place will ensure that no one can accidentally wander past without stopping by first.
- A way to keep people from bumping into things or walking away with the merchandise they shouldn’t have taken (and vice versa). This may seem obvious—but when there’s an event full of people who might be distracted by everything else going on around them, it’s easy for things like keychains or pens to get misplaced! Consider using hand sanitizer stations as well; these are great for keeping germs at bay while also giving potential customers something cool/funny/interesting about which they can talk once they’ve left the show floor
You’ve probably seen signage before, or at least heard of the concept. It’s the large, colorful signs that you see in airports and other commercial spaces that tell you where to go. They’re also a great way to promote your business, especially if it’s new and doesn’t have an established reputation under its belt yet.
Signage can be used for many purposes to direct people where they need to go, explain features about your product or service, highlight special offers available only at this event (ahem), give directions for parking if necessary, etc. but one thing is certain: it’s always eye-catching. If you want people to notice what you’re doing, putting up some big signs is an excellent way to do so. And since they’re usually made with durable materials like vinyl and metal (and sometimes even wood), they’ll last through all kinds of weather conditions without getting damaged by rain or snowfall.
Thoughtful pre-show communication
- Make sure you communicate with your team.
- Make sure you know the location of the show.
- Make sure you have all the information you need to prepare for the show, including booth size and layout, logistics, promotions and giveaways, marketing materials (i.e., banners and brochures), signage, etc.
- Make sure that everything is ready for display at least one week before leaving on a trade show trip so that once there it’s easy to set up as soon as possible—and get back into action as soon as possible after returning home from a productive trip!
Informative takeaways are a great way to get people interested in your business. The best thing about them is they don’t have to be expensive, but they can be used as a thank you for attending the show and as a reminder of your company.
A plan for after the show.
Once the show is over, you’ll want to follow up with everyone who attended. It’s important to set up a time with each attendee so that you can ask questions and get feedback about their experience at the show.
It’s also a good idea to follow up with exhibitors and partners who worked on your booth. In addition, try sending an email or social media message thanking attendees for stopping by your booth.
Take a few simple steps to make your trade show experience a good one.
- Have a plan.
- Make sure your team is prepared.
- Have a quality mechanical setup.
- Take advantage of mobile store capabilities at trade shows by having booth salespeople, multiple product displays, and/or sample carts to show customers how their products work in real-life situations. This can also help increase awareness of new products or services that you offer that would be useful to the customer—and they might even want to buy them while they’re there! It’s also good practice for after-show follow-up: send out mailers with photos from the event so those who didn’t attend can see what they missed out on (and maybe convince them to make time for another event).
Trade shows can be a great way to build your brand, connect with customers and make new business connections. But if you aren’t prepared, they can also be a waste of time and money. By making sure that you have the right team in place, ensuring your booth is set up properly, and bringing the right materials to share with attendees, you can ensure that all of your hard work pays off in dividends down the line.
Interesting Related Article: “Top Trade Show Hints and Tips“