If you are thinking of building a new website, then you have a fun journey to look forward to!
There is so much that you can do with your site, but getting started can be a little overwhelming, so what are some of the things you should be looking out for?
People need to be able to navigate your site quickly and efficiently to keep them engaged with the content. If you are unorganized in your approach to building your site, then it is going to show in the way it is laid out, and this will cause problems for visitors.
Sit down and develop a clear idea of what you want your website to look like and create a content plan so you can build it out in an organized way.
Understand Your Audience
Your website is there to solve a problem people have. It might be that they are bored, it might be that they do not know which vacuum cleaner to buy, but everyone comes to your site for a reason.
So, who are the people you want to have coming to your site, and what are their problems?
Once you know your audience, you can create the content that is going to attract them to the site and turn them into fans of your work.
Do not Think Good SEO is Out of Your Reach
A lot of people write off SEO as something too technical and for the pros, but it is not, and you cannot afford to write it off if you want your website to be successful.
There’s plenty you can learn about SEO by yourself, but if you’re like many and need professional help from a company like Searchbloom, then you’ll find it’s one of the most important investments you’ll make in marketing your business through your website.
Prioritize Mobile Usability
Because we build our websites on desktop, we still tend to prioritize desktop usability, but we cannot afford to do this anymore. More of your traffic is likely to come from mobile devices, so if there are usability errors, you are going to lose out on a lot of visitors.
Make it Fast
It is also tempting to make your website do all these amazing things by adding fancy plugins all over the place. Plugins are great, but you have got to remember, many of them put a significant strain on your loading speeds.
People do not want to wait for your page to load, and if they are forced to wait too long, they will simply click away. Every second your page takes to load, the higher its bounce rate is likely to be, so be careful with plugins and big multimedia files.
If you have a choice between complicated and simple, simple is usually the way to go.
Always Add Value
You should always aim to be adding value to people with everything you do on your site.
The more value you can give, the better your results are going to be. Keep your visitors in mind at every stage of the process and ask yourself how you can make your site better for them.
Interesting related article: “What is digital marketing?“