When you’re in the business of selling goods, one of the challenges that your team will always face has to do with designing new products. You’ll want to regularly offer something new to your customers, whether they are returning, loyal, or new ones. With product design, there’s also an additional challenge of striking a balance with creativity, innovation, or even presenting newer and upgraded versions of older items.
Product design works through a process, as you would with art. Creativity, thought, and vision are necessary for your business to produce a hit. After all, the goal should always be to make substantial sales that empty out your shelves.
To help you along these lines, here are some essential tips to guide you in designing new products:
Ensure That Your Product Designer Is Up-To-Date
When it comes to product design, the key player with the most vital role to play is the product designer. This is that professional who’s in charge of the entire product development team. So to begin with, if you could train only a handful of members from your team, always ensure that your product designer is up-to-date with the latest trends, consumer purchase rates, and standards in the niche that your business belongs to.
Your product designer must, at all times, meet the following standards:
- They can focus on the problems that need to be addressed, based on the quantitative data that’s presented to them
- They know the ins and outs of the business industry that you’re moving in
- They understand the specifics of the design they wish to come up with, and whether or not the company will be able to make that design
In that sense, it also helps to avail new product development services that can help point your product designer in the right direction. That way, you know that all your efforts are in sync with the latest trends in the market today.
Always Think Of Useful Products
Above everything else, the products that you present to the general public should be useful. If they aren’t, then no one will buy them. The goal in mind for you to have should always be to answer the question as to how the products that you’re creating provide a solution for some of the most common problems of the target market you’d like to reach.
Utility should always be your top priority, which means that your products have a purpose to serve.
Meet The Standard Of Innovativeness
After meeting the utility standard of a product, now it’s time to assess whether or not what you’re trying to design is innovative. By this, it means that you’re presenting something new to the market, or is an upgrade of other existing products. When you present innovative products, you’re also better able to guarantee their profitability.
In this case, some of the standards of innovativeness would include the following:
- It provides a better value than that of your competitors’ products
- It’s a fun product to use
- It delivers efficiency to its users
- It creates a sense of passion in the users, to continue purchasing the same product and brand regularly
- Its product features can be easily understood
Always Think: Function Over Features
You may also think that the more features that your products are going to have, the more successful they’re going to be in the market. Wrong. When your product is over-indulged with features, it’s only going to make your product more confusing to use. When this is the case, unfortunately, it can also drive users away from being interested in your product.
End-users of products today don’t always wish for versatility of use. The standard that they’re always looking for has to do with using something that works easily. The more features it has, the less simple it becomes, and it’ll only complicate tasks that are supposed to be simple, in the first place.
Consider Also The Aesthetics
When you’ve successfully met the standards of utility and functionality, it’s time to factor in the aesthetics of the product. Consumers are also looking to buy items that look good. Especially when the products that you’re selling are those that consumers carry with them every day, they’ll also want to have that feeling of confidence when using these products.
In thinking about the aesthetic value of items, always think about how you can best delight customers with the visual aspect of using your things. Apart from the looks, it should always be well-executed and in good form as well.
Without a doubt, product design is a challenging task to accomplish. There’s so much for designers to balance to meet all the industry standards. Above everything else also comes the desire to have good sales out of the products whose standards you create for the public. No one wants products that are a flop. This is no small task, but with these tips, you’re ahead of the challenge of coming up with excellent product designs at all times.
Interesting related article: “What is Innovation?“