Are you considering an inbound marketing strategy for your business? Here are some tips on achieving this.
Research the Market
Before you begin any search engine marketing campaign, especially inbound marketing, it’s imperative to be clear about the market environment. Even if you do not have a fortune to spend on research, a marketing company can do the right research to see what your competitors are up to and also what their audience thinks about them.
Another vital step in this assessment is profiling the ideal customer. By comprehending your buyer persona, you should be in a position to answer these questions:
-Who are your customers?
-What problems do they need to be solved?
-What information do they want?
-How can they find your brand?
-What would be their reasons for picking you?
Create a Conversion Funnel
Inbound marketing begins by attracting clients to your site and other branded channels. However, this is just the beginning. Between the initial and final conversion, the visitor goes through multiple stages, usually referred to as the buyer journey. As such, it is important to investigate what a buyer’s journey looks like and create a conversion funnel surrounding it – this can be done via social media or search in its paid form or organically.
Build a Content Plan
Content is a vital part of inbound marketing. In fact, it is the primary way of attracting potential customers. In some cases, small to medium businesses may have a blog and begin posting content without a solid plan. If you want to get the most out of your precious time, be clear and concise about content that actually provides value to your potential clients and create a realistic publishing calendar that you can actually keep up with.
Leverage Search Engine Optimization
In order for your inbound marketing strategy to be successful, you need to have content that’s easy to find and visible at the same time. For this, it’s imperative to have an ideal position on the search engines.
When it comes to SEO, the first step is to conduct keyword research for a clear realization of your audience’s primary queries. Bear in mind that you might not be able to compete for top keywords. However, you will have a chance of getting a good ranking for long-tail keywords like ”shoe company for athletes in {city}”. Ranking at the top in search engine results pages is no longer easy given the competition. As such, it’s imperative to use more unique terms and phrases.
Make Your Site Lead-Capturing Ready
When a potential client comes to your site, you need to collect their information to continue communicating with them. This can be achieved with inbound marketing tools. Filling out a form is one of the most common ways to invite people to download content or get a discount for your products or services. Also, you’ll want to create various landing pages for varying users and content, ensuring they’re optimized to match your requirements.
Launch an Email Marketing Strategy
Once you have acquired leads, you need to nurture this newly acquired relationship. Email marketing is a cost-effective strategy that often gives ideal results. There are numerous affordable and even free tools out there that allow you to set up automated email sequences so that you do not have to be actively involved in the process.
Remember After Sales Services
Once your lead has been converted into a sale, it does not mean the relationship is over. Keep in mind that it’s costlier to get a new customer compared to retaining an old one. As such, it’s important to keep communicating through email and other channels by sending valuable offers and content that’s tailored to their needs and tastes. This will encourage them to become loyal customers.
Interesting Related Article: “How to Create an Advertising Funnel That Actually Works“