Tips for Running a Successful Academic Journal

When running an academic journal, a publisher needs to take into account many variables and factors, such as the logistics, editorial requirements, technical implementation, and other similar nuances that play an important role in the publishing process for academic journals.

This process may vary from journal to journal but at least four phases are integral and common to all successful publishing practices.

If you’ve just started as a scholarly publisher and are ready to shoot for the stars, make sure you first and foremost focus your efforts on the following four stages of a scholarly journal publishing process.

What are the main stages of a publishing process for academic journals?

  •  Attracting the authors
  •  Performing a peer-review process
  •  Typesetting and copyediting
  •  Content publication

1. Attracting the authors

Naturally, the success of an academic publication depends directly on the quality and relevance of its content. Important researches by popular authors have the capacity to take your journal to new heights, however, attracting them may be tricky – especially if you run a relatively young journal. What are your best options in this case? The first great way to achieve that is through your editorial board. Make the best use of your academic connections and invite well-known, respected scholars to be part of your journal – this will automatically increase your chances to attract promising researchers. Another way is to promote yourself online and let the authors find you: work on your journal’s visibility on social media channels and show why leading authors should choose you as their publisher.

2. Performing a peer-review process

If you already receive strong submissions from leading authors, you need to make sure that only properly prepared submissions get published in your journal. Normally, this responsibility falls on the editorial board. A good manuscript doesn’t always mean that it will automatically become the next article on the issue as there are numerous editorial, technical, and ethical guidelines a paper has to meet, in addition to falling within the journal’s scope. Gather an editorial team of trustworthy and competent academics, and you can rest assured that only professionally reviewed and evaluated content ends up in your journal’s pages.

3. Typesetting and copyediting

The document preparation process involves typesetting, copyediting, language editing, and artwork preparation works which are necessary in order to prepare the article for publishing online and/or printing. This phase is especially important if the journal is aiming to be indexed in scholarly databases and indexes as some of them require articles to have a clear layout, be free of language errors, and, preferably, be published in a machine-readable format, including rich metadata. To accomplish this, publishers will usually hire a team of competent typesetters or find a reliable journal publishing partner which can deliver a whole bundle of typesetting, copyediting, and other scholarly publishing-related services.

4. Content publication

The final step in the publishing process for academic journals is the actual publishing of the issue. But that doesn’t mean that the publisher’s efforts end here – there’s still plenty to do to ensure that the journal brings the best possible results. In the final stage of journal publishing, the publisher’s main goal is to make the publication visible and discoverable by the academic community online. Even with groundbreaking articles by leading authors, a journal may still experience low engagement from the readers and very few reactions from the academic circle – the success of the publication depends on all of the aforementioned factors on top of how your journal is performing in search engines, such as Google or Google Scholar. In this case, it’s recommended for journals to choose a journal publishing platform that is optimized for SEO (supports full-text HTML format in articles, has a clear interface, and social media integrations).

PubliMill is a journal publishing platform that was created for publishers and the academic community to help them accomplish more, faster, and easier in the scholarly publishing field. PubliMill’s functionalities include important features such as full-text HTML, SEO optimization, a modern and clear interface, and other web tools that can improve the performance of your journal and help you reach your publishing goals.