Jewelry is timeless. With the first piece of jewelry dating back 25,000 years, it would seem that jewelry will always exist.
People have purchased jewelry for centuries, either to express their individuality or as a gift for their loved ones, and that will likely continue for the foreseeable future.
Although selling jewelry online is a lucrative and attractive field, it can be difficult to compete and generate a positive ROI, especially since it requires a high upfront investment.
After pouring your money into your jewelry business, creating an online storefront, and deciding what to sell, you’d be right to be overwhelmed about not being able to successfully run your online jewelry business.
But fret not! In this article, we’ll explore four actionable tips to successfully sell your jewelry online and ensure you attract more customers, increase your sales, and drive more profits to your business.
4 Tips for Selling Your Jewelry Online and Staying Ahead of Your Competitors
Avoid Cheap, Fake Jewelry
Most business owners have fallen into the trap of selling fake jewelry to their customers for a quick buck. Although it seems to work on the surface, by lowering costs and allowing you to make a higher profit, it backfires quickly with your customers and ends up being a poor long-term strategy.
But, if you plan on running a successful jewelry business, you have to be in it for the long run.
Unfortunately, many business owners aren’t even aware of selling their customers fake jewelry and are victims to suppliers supplying poor materials.
Here’s the thing: fake jewelry is becoming easier to spot so you need to be aware to make sure you’re getting only high-quality materials from your supplier. Fake jewelry can have a severely negative impact on your site, leading to a ton of negative reviews and even prosecutions from original brand owners if you’re caught selling knock-off jewelry!
If better supplies cost more, then know that they’re worth it for a digital precious jewelry buyer and will eventually be the reason for your success and higher customer satisfaction.
Develop a Unique Selling Point (USP)
As stated earlier, selling jewelry online can be competitive, which makes it critical to differentiate yourself from the competition and stand out in the market.
Basically, this means giving your customers a reason to choose you over your competitors.
To do that, you’d need to develop a USP. That’ll help you target a specific segment of the market and become an industry leader.
A few examples of some USPs for jewelry products can be:
- Offering affordable prices which may be below the market average
- Creating custom-made gift boxes for your jewelry
- Having a loyalty or rewards program to incentivize your loyal customers
- Manufacturing and selling fair trade jewelry
Run Advertising Campaigns
When starting out, a common mistake is to build a high-quality website and hope people will magically discover you. The Internet is a big place, and making your mark is challenging.
There are probably thousands of online jewelry businesses on the Internet, meaning there’s little to no chance that your customers will find you even if you’re selling the best jewelry on the market.
To make your offers visible to shoppers, you need to advertise your business. Invest in digital marketing by running ads on Facebook and Instagram or any other platform your audience is hanging out on to directly reach interested customers and improve your visibility.
Ensure Consistency Across All Platforms
If you’re looking for a quick buck, advertising and selling your jewelry using your website could work, but if you want to be successful in the digital space, you need to build a brand.
To build a brand, you need to be consistent from day one.
Constantly keep your customers in the loop by creating social media pages and sharing photos and videos of your jewelry daily. Social media can be a great way to improve your brand awareness and give your business a proper feeling of a brand.
Decide on what kind of online strategy you want to use and what content you’ll be posting. This could be adding stories, announcing promotions, writing blog posts, and uploading product shots.
Once you’ve decided on what to post, you need to have a consistent publishing routine. Using a scheduling tool can help you schedule posts in advance to remain consistent and not forget to post, keeping your brand image strong.
This article talked about some of the best tips for successfully selling your jewelry online. To wrap up, some tips to keep in mind are to avoid fake jewelry and cheap suppliers, develop a USP to stand out in the market, run advertising campaigns for better traction, and have a consistent brand image across all your digital platforms.
If you follow these tips, you’d be guaranteed to reach more customers, attract more buyers, and drive more profits to your online jewelry business.
Interesting Related Article: “The Luxury Jewellery Industry & The Future Of Online Shopping“