Top 10 Essential SEO Tips by Head45 LTD to Improve Your Website’s Ranking

Regardless of your business size, having a strong presence online has become a necessity. The digital era requires constantly evolving search engine optimization (SEO) strategies that ensure you are visible to your target audience.

Navigating SEO on your own can be a complex process and it can get frustrating. But you do not have to wear all the hats in your business. SEO services in Cardiff are provided by many agencies, and Head45 seo agency Cardiff is a leading agency that can help improve your site traffic and increase leads thereby helping your sales improve.

But more on that later. In this post, we share with you 10 essential optimization practices and techniques that will help boost your website visibility on search engine results pages (SERPs).

10 Ways to Improve Your Website’s SEO

Here are our top favourites!

1. Know Your Competition

Understanding what your competitor’s SEO strategy is, is a helpful way to improve upon your website’s content tactic. Look at what is working for them by analysing the pages that draw the most traffic.

2. Place Keywords in the Proper Places

Keyword research is essential, but placing keywords in the right places is just as important. Make sure you try to have your primary keyword appear in the title tag, webpage URL, and in the first 100 words of your content.

3. Don’t Shy from Related Keywords

Google’s Hummingbird update looks to understand the topic your webpage is discussing. The related searches section for a search on your target keyword is a great place to find relevant keywords and phrases.

4. Add High-Quality Content Along with Visual or Audio Content

Visual content like infographics and audio content such as podcasts are great for your website. But Google can’t read these. So whenever possible it is advisable to have alternate text, follow these with good content, or in the case of audio content, have a transcription.

5. Audit Your Backlinks

Toxic links are disliked by Google for being manipulative. These links can be purchased links, links exchanged for gifts, low-quality links, automated links, and similar, and better removed from your site.

6. Earn Links from High-Authority Sites

Use digital PR strategies such as writing press releases and data-driven content to receive links from high-authority sites. You can also do reactive PR where you become the source for high-authority sites using your field expertise.

7. Make Your Content Easy to Read

Your visitors are more likely to stay longer on your site when the content that they are interacting with is easy. Using subheadings and bullets makes for easy-flowing textual content.

8. Refresh Your Old Content

Updating your old content by adding more authoritative links, new titles, and better organisation helps you repurpose old content and improve the site’s SEO.

9. Write on Related Topics

Cluster topics, shoulder niches, etc. are content that is related to your primary topic. This type of content will help improve your topical authority and expertise.

10. Optimise Your Site for Mobile

Smartphones have become the primary source for browsing websites. Thus, the design & speed of your webpage loading on these devices is crucial. Consult a trusted web design agency Cardiff for this.

Why Should You Choose a Marketing Agency?

SEO is not a one-time project. It requires constant and continuous effort and that’s where the services of an agency such as Head45 digital marketing agency Cardiff are helpful.

Self-Planned SEO Strategy

SEO Agency Strategy

If you are a novice, then you will have a learning curve as you strategize using the trial-and-error method.

Agencies have access to expertise which allows them to have the right direction for your website’s SEO plan.

Self-planning can be time-consuming as you will have to take up many roles.

Since agencies employ a team for your website, strategizing and improving your SEO process is relatively faster.

You might have limited access to premium tools and resources. In addition to the costs, they might not be helpful if you don’t fully utilize their potential.

Agencies have access to a wide range of premium tools and resources and expertise in using these to enhance website SEO.

Self-planning your SEO strategy can be cost-effective, though the process of creating an effective strategy can take time.

Though hiring an agency to handle the SEO of your website can be expensive, their expertise, resources, and dedicated team can be beneficial for a growing business.

Self-planning allows you to have more customization and flexibility opportunities.

Agencies allow you to scale your SEO tactic as your business grows.


A good SEO strategy takes requires consistent effort and takes time to show results. There is no quick way to rank your website on the first page of Google overnight. Whatever your approach to SEO strategy, ensure that you evolve it based on the latest SEO guidelines.

Author Bio:

Nilesh Kabaria

Nilesh Kabaria, the Director of Head45 LTD in Cardiff Bay, is a passionate and experienced marketer. An expert brand strategist, he leads a team of talented digital marketing & technology enthusiasts who arduously work to help clients make it big in the digital world. He utilises his creative energy and experience to pen posts that are useful and enriching for information-seeking readers.

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