In today’s digital world, customers have more power than ever to make or break any company, especially in the video production sector. You may have a solid team at your disposal and fantastic gear to create beautiful videos, but until you grab the attention of your potential clients and have your current clients refer business, you can’t drive significant sales to scale your company. The more clients you have, the easier it is to tip the scales in your favor and rise to the top of the industry.
Besides learning how to start a production company, you need to learn the skills to promote and market your brand. Here, in this article, we discuss the top ten things you can do to help you attract more clients to your business. So, without wasting any more time, let us dive into them.
How to get clients for video production?
1. Identify your target audience
There is no issue with broadcasting your video production services to a general audience, but you can add more value to the business when you have a clear idea about the group of people you are targeting. First, evaluate your skills, tap into your expertise and then decide your specialty and target audience. For example, suppose you have vast experience in the engineering field. In that case, you can choose technical videos as your preferred niche and target the technical community to provide video production services. If those clients know you have expertise in their field, they will respect you and refer more clients your way.
2. Invest in a user-friendly website
Undoubtedly, the best way to market your brand is through the internet. Today, every person goes online to research and hire out service providers for their desired projects. So, it’s crucial to incorporate the power of the internet and its tools to market your business. A professional and user-friendly website acts as a digital persona of your brand on the internet. People will know about your brand’s services through your website. So, it is vital that you build an eye-catching and appealing website that grabs the attention of customers and elevates the traffic and converts users into customers. Make sure that the website has an interactive and user-friendly interface with mesmerizing graphics and examples of your work. Remember, it is not about putting everything on your website, it is about the way you display your services. A simple and sophisticated design will do wonders in the long run at acquiring customers.
3. Request and share authentic client testimonials
Why would any potential client trust your work if you haven’t shared what your previous clients had to say? For your business to transcend to new heights, it is essential to feature client feedback on all the platforms in which you brand your company. You’ll just need to make sure you consistently ask your clients to provide a testimonial when each project is included. You can even create ads presenting your client’s video testimonials that will boost the interest level of new customers and generate a reliable brand image. Just target these authentic ads to the users who visited your website or social media pages and you’ll see a flood of inquiries in no time.
4. Start an incentivized referral program
The service sector is seeing great results from customer referral programs these days. Once you learn how to start a production company, referral programs are a natural next step and a remarkable way to gain clients quickly and cost-effectively. You can ask all your existing clients to share referrals, and in return, you can offer them some irresistible incentives. Some companies are offering cash incentives as a percentage of sales generated from the referral or discounts on future services. A good first step is to survey your current clients and figure out what they would value most and then build the program around their needs to make sure you get as many referrals as possible.
5. Build a solid portfolio
In the video production industry, you have to understand that what you present to your client visually will decide the fate of your business. So, it is necessary to build a strong portfolio where you showcase the best collection of your video samples that attract more clients. Once you have decided on the clips that you want to add to your portfolio, the next step is to choose a hosting platform to broadcast to the audience. There are many popular hosting platforms like YouTube, Vimeo, etc., that you can use to market your services. Start with the free accounts on these platforms, and when you are familiar with their tools and features, then decide to pay the subscription fees.
6. Strategic brand building
Not just high-end designing and production, branding is also considered as a shortcut to reach a wider audience in a short span of time. Having a creative amalgamation of the attractive brand logo and eye-catching slogans helps in presenting the brand image well. It also helps in strengthening the customer’s trust in the brand and earning recognition on new platforms. Thus, you can ameliorate the brand image by adding its logo and name to all the videos your company produces.
7. Utilizing the power of email campaigns
Today, every business is harnessing the power of email campaigns to accomplish brand awareness, traffic generation, lead nurturing, and revenue generation. You can also utilize the same tactics with your video production company. The catch here is that you need to narrow down client searches to find those businesses that are not using more videos on their websites or other social media platforms. Eventually, share your brand portfolio via email to all the potential clients lacking video content on their respective platforms.
8. Catch inbound leads via social media marketing
With everyone shifting their businesses to focus a majority of their marketing budgets to social media, it is important to formulate a well thought out social media strategy to gain the most possible sales leads across all the various platforms. Note: Try using as many videos as possible in your content strategy since you want more video production clients. Let your content speak your value!
A variety of platforms are focusing on video to keep people engaged be it, short or long-form. Some of the most successful video platforms for generating leads include:
- Instagram: Reels, IGTV, Live videos
- Facebook: Both short and long Videos, Live videos
- TikTok: Very Short Videos
9. Publish relatable content
There are tons of companies claiming to be the best in the industry. It is crucial to create your unique identity, understand your audience and stand out from the crowd. The best way to do this is to get the word out. Infuse the power of blogs, social media, and public relations to promote your business and let people know about your unique style. Make sure that the style and the content you are creating is of the highest value to your potential clients.
10. Expand your horizons
Never put all your eggs in one basket. No doubt, your core niche will help you bring more clients, but diversifying your reach will help you attract more clients across verticals and add value to your business. It is all about pushing your limits. Once you start working outside your comfort zone, you will see a plethora of new opportunities coming your way. Once you have a stronghold on your core niche start to look at finding customers in other industries that may find your content of value
Even though it can seem daunting to figure out how to get clients for video production, these ten simple strategies are sure to bring in new video production clients in no time. Remember, as long as you understand who your audience is and what they want you should be able to effectively market to them and acquire new clients.
Interesting Related Article: “The Importance Of Video Advertising“