Instagram has become one of the biggest and most popular platforms for reaching out to your target market. It has around a hundred million active users on regular basis. While many just posts on Instagram thinking to reach out to more people but there are plenty of other things that you must do to promote your profile in 2022.
If you are confused and not aware of how you can promote your Instagram profile in 2022, then you are at the right place. Here we are going to talk about the top 6 ways to promote your Instagram profile. So without further delay let’s start with the article.
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Always Use #Hashtags
If you are talking about promoting your Instagram profile, then you can’t miss out on the importance of using #Hashtags. In fact, it is essential for you to use relevant hashtags in your Stories as well as posts to ensure it is reaching the people sharing the same interest.
There are different kinds of hashtags such as industry specific, location based, and popular ones. You need to keep in mind that you are using a mixture of all of them and the number should be limited to thirty. Always try to use hashtags that speak about your post, brand, or value. This will help you to promote your Instagram account to the right set of audiences.
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Use Insta Features
Instagram offers you features such as highlights, stories, posts, carousels, reels, videos, etc. It is vital for you to use at least two or three features on a regular basis.
You can start posting regular Instagram Stories as they are just like albums for your brand. Apart from that, you will have the option to stickers, polls, pictures, videos, etc on your Story. It is basically a way to self promote your account. Try to make it a little more attractive for that you can take the help of Story making apps available online.
Don’t forget to add relevant Hashtags to your Stories to reach more people within a span of 24 hours. You can make use of Insta Reels or IGTV to showcase your talent or promote your brand. Using all the features offered by Instagram will help you to keep up with the algorithm. In the current situation, IG Live stream is getting popular if you want to attract more brands and fans you should consider going live. And if you are worried about having fewer fans in that case you can use paid Insta live viewers service and enhance any number that you want. It can help you to gets brands deals and many other profile will love to join your stream. It is simple yet effective trick to get viral.
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Collaborate With Brands and Influencers
Another important step that you must take now in 2022 to promote your Instagram account is by doing collaborations. It will be a win-win situation for you to collaborate with like-minded brands as well as influencers.
However, if budget is a concern, then just to let you know, you don’t need to work with bigger influencers to make an impact. Yes! You can go and work with micro or even nano influencers having higher engagement rates. The more the engagement rate is the better you will be able to promote your profile.
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Post Consistently
One of the biggest mistakes that every brand or Instagram profile owner makes is to not post content daily. If you care about the Instagram algorithm, then you must know that profiles sharing content regularly are favored the most. Hence, you should try and post one piece of content each day.
Keep in mind that the more you post and update your feed, the chances of getting more organic reach will be higher. This will help you to let your sponsored posts perform even better.
Another thing that you can do is to post content at different time intervals and figure out when is the time your audiences are reaching out to your profile.
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Ask Questions in Your Posts
If you want to have proper engagement with your audience, then you need to hold a question and answer series. Yes! Try to think about questions that can be fun to answer yet will fetch you more audience interaction. Don’t try to get too personal, only stay relevant to your topic to see results from your target audience.
In fact, you can use Instagram Stories to ask questions or create polls. It will help you to gain more exposure and will boost your Instagram profile.
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Use Instagram Insights
While you think of promoting your Instagram profile, you will need to consider checking the Instagram insights. It is a very helpful feature that will help you to access your engagement rate, audience interest, etc.
You can check out which post is performing better than others and the reason behind the same. It will help you to make your sponsor post perform better. And for the same reason, you will be able to post contents that are similar to the ones performing better.
Here is a tip for you. You can include a CTA that will help you to direct users in taking a specific action such as visiting your website, buying products from your brand, sending in queries using messages. All these will surely help you to increase your conversions.
Interesting Related Article: “How to Grow Your Instagram Business Account in 2022“