Real estate is an incredibly rewarding activity. It’s a great way to make a living. Those who make this field their own can use their skills to help people find the right kind of property they are after.
Selling a home to a happy buyer at the best possible price makes everyone involved happy. For those who choose this field, it is important to do all aspects of it really well. One of the most important factors all real estate agents face is that of marketing. Marketing means being able to reach out to new clients and work well with existing customers.
The right kind of marketing efforts can yield incredible results. A well thought out campaign can help any real estate agent expand their business and earn the trust of all they work with. If you are planning a marketing campaign for your own business, there are a few factors you’ll want to take into account as you go along. Proper attention to all the details involved is a crucial part of the process.
Social Media is Imperative
One of the single most important things to keep in mind when it comes to any kind of real estate marketing is maintaining close personal connections with potential buyers. Personal connections can be forged in so many ways. Today, it is possible to make connections in a deeply personal way through the use of social media — it should be at the top of your agenda. If you are a real estate agent it’s become imperative to use social media to make reaching clients a whole lot easier.
Think carefully about the kind of image you want to project to the world around you. You want to be there to speak directly to clients and help them understand why it is that you are the person they need to speak with when it comes to anything related to local real estate deals.
Having a well put together and updated Facebook page is fundamental. The same is true of your work on popular forms of social media such as Instagram and Twitter. This is where you can shine. It’s also where you can bring in a deeply personal touch. People look to social media to learn about someone they want to hire. You want to have a series of social media pages that put together all you’ve accomplished in your life that’s easily seen by those who might want to hire you. A well kept social presence lets you meet people where they are when they want to be there for them.
Direct Mail
While social media is incredibly important, direct mail can be just as important. Real estate agents need to reach out to clients where they live. At the same time, it can be very hard to figure out how to get a direct mail real estate campaign off the ground. It’s not always easy to find the right tone and create a direct mail campaign that will get lots of attention in a positive light. The goal is to find a way to get in touch with locals in your community and show them you understand exactly what they want and why. Professionals can be at your side with a campaign that is going to get those leads you want right now.
For many realtors this means finding help from the experts, such as those at at Wisepelican.com. This is a company that focuses directly on the needs of real estate agents. Working with them means working with a company that can provide your own personal custom mailing lists. This lets any real estate agent decide exactly where to send mail and how to get it done well. Not only that. They also offer hundreds of templates that can be customized to your area. This is a must for anyone in the real estate industry wanting to reach out to new clients. There’s no order minimum so it’s a deeply cost effective strategy. Your clients get a direct message they can read in person in the mail. You get the ability to introduce yourself to people in person.
Generating Word of Mouth
Another form of marketing is word of mouth. Word of mouth is one of the best ways to generate new business. People are inclined to trust a recommendation from people they know personally. When someone recommends your work to someone else, that is golden. They are giving someone their word of honor that you are someone they can trust to do right by them. Asking people for recommendations can be incredibly helpful. If you have helped them, it’s a good idea to consider asking your clients to leave good feedback or even agree to appear in a marketing campaign for other clients to see. Ask how comfortable they feel using their real names. A first name followed by an initial is a great way to help people preserve their privacy while at the same time getting those recommendations you really want for your marketing efforts.
Community Events
Community events are another place to shine. Think about the kind of local community where you can be part of the action. For example, there might be an annual street fair. This offers you a chance to set up a booth where you can answer people’s questions and talk to them directly about their needs. This is a good time to bring your business cards. It’s also a good idea to bring along little items that people can take away. Items like pens and pencils with the name of your business on them are a good choice that you can give out. They are memorable and items people will use.
Other types of events are a good chance to have a little fun and get your name out there at the same time. You can also sponsor certain events. For example, if you have an annual 4th of July parade now is the time to consider sponsoring a float. You can get really good publicity that will help show what you can do for others in the community.
Working With Other Companies
It’s a good idea to look for others in your industry. For example, you should get in touch with those who provide services like a home inspection and local landscapers. The same is true of mortgage brokers. These are the people who can help you move forward with marketing efforts that benefit all involved. Approach them directly. Making use of marketing efforts that include more than one vendor allows any real estate agent the help they need in order to create effective marketing efforts. It also helps keep all costs down at the same time.
Great Local Images and Text
Imagery is incredibly important. This is where clients first get an understanding of what you can offer and it can address their concerns in many ways as well. Look for images that show off your own knowledge of the area. You want to remind people this is your home as well as theirs in every way. Think about the places you love most in the area. Ask a professional to take pictures of those places that allow you to put a personal stamp on them via a different angle. Find text that works well with the pictures you’re going to use. You want people to remember that you love this area and love living here. Share your enthusiasm and you’ll find others happy to come along for the ride.