Young people are hard to reach and market to. This generation is also prone to being suspicious of brands and their motives. This article aims to help brands understand how to target this group and how to build stronger relationships with them.
As the world becomes more influential in terms of buying power and society at large, marketers have to think about how to engage this group early on.
This is a busy time for new students, as they adjust to their new environment and adjust to their new academic routine. It can be a distressing time for some students, as they may not know where to turn when they need to engage with them.
The article also noted that the lack of time for brands to make connections during Freshers’ Week can be detrimental to their brand reputations.
Being there for students when they need it most could be the key to your brand’s success. According to The Drum, around the middle of the first semester, around 30% of students experienced a delayed feeling of homesickness.
Although students typically have more expendable cash than they think, they are more likely to spend it on memorable experiences and events.
Student Marketing Ideas
The rise of experiential student marketing has been acknowledged by Nick Adams, who argued that it is now becoming mainstream and is aligned to how brands are looking to connect with consumers.
This generation is becoming more receptive to new ideas and innovative marketing techniques, which are designed to influence their behavior. From campus media to digital marketing agencies, brands are finding new ways to engage with this generation.
While the university is known for its party atmosphere, it is also known for its students not being engaged with the outside world. This is a perilous mistake to make.
Students are some of the most politically and socially conscious individuals in society. Being able to connect with them is very important if you want to build trust with them.
In an article published in January 2018, Marketing Week argued that universities need to work harder to attract Gen Z students due to the high cost of education and the fierce competition.
Following the referendum, universities across the UK launched campaigns to reassure students about the impact of the vote on their studies.
By listening to and addressing the concerns of students, brands can help create a positive and memorable experience for them.
Although students tend to have more expendable cash, they are also more likely to spend on memorable experiences. This is evidenced by the rise of experiential marketing, which is becoming mainstream.
The generation that is now consuming digital media is receptive to new ideas that are designed to influence its behavior. This is also evidenced by the increasing number of marketing agencies that are catering to this generation.
Being able to listen to and engage students in various ways can go a long way in helping brands stand out from the crowd.
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