Also known as internet advertising or online marketing, digital marketing uses the internet, social media, mobile devices, and other channels to reach potential consumers. With over three billion people having access to the internet, many companies and businesses are moving away from traditional marketing and are embracing digital marketing.
With technological advancement, many people do not realize that they hold different tools that can be used as digital marketing assets to market their products and services. For example, some of the tools that we have at our disposal and that can be turned into effective digital marketing assets include:
- Our websites
- Branded assets such as acronyms, logos, and icons
- Images such as company photos, infographics, product shots
- Video content such as product demos and video ads
- Online tools such as interactive content, SaaS, and calculators
- Written content such as testimonials, eBooks, product descriptions, and blog posts
- Social media handles.
Types of Digital Marketing Strategies
1. Content Marketing
Content marketing is the use of published content to reach potential consumers. Initially, blog posts, eBooks, podcasts, or webinars are usually printed on a website. Then, the content is promoted through email marketing, social media, or search engine optimization.
2. Website Marketing
A website can be used as a solid and robust channel for digital marketing activities. It is through a website that various online marketing campaigns are executed. As such, a website should represent a product, brand, or service in a straightforward and easy-to-remember way. Also, a website should be mobile-friendly, easy to use, and fast.
3. Affiliate Marketing
As one of the oldest forms of marketing, affiliate marketing uses influencers to promote products and services. The influencers are then paid a commission every time a new lead is introduced or a sale is made.
4. Pay-per-click Advertising
Pay-per-click advertising allows marketers to target internet users through various digital platforms. Users are reached through paid ads that can be set up as PPC campaigns on Bing, Google, Pinterest, LinkedIn, Twitter, and Facebook.
The above-mentioned digital marketing strategies can be used in any company or business that is keen on promoting its brand. However, a simple search marketing agency can lead you to discover other firms that specialize in offering digital marketing services.
Below are some of the ways you stand to benefit if you sought a marketing agency’s services to run your digital marketing campaigns.
Benefits of Digital Marketing
Increased Customer Loyalty with Recurrent Communications
It is often said that it is relatively costly to attract and convert new customers than to retain old ones. As such, customer loyalty is paramount. The use of personalized email offers and social media engagement is an excellent way of keeping contact with your customers, thus increasing their loyalty.
Advertising and marketing can be expensive, especially for young businesses. However, digital marketing offers a cheaper way of promoting your brand as compared to traditional marketing.
Allows you Target the Appropriate Audience
Through digital marketing, you can be able to target the right audience. With digital strategies such as pay-per-click advertising, you can target audiences based on their demographics, preferences, and locations.
Helps you Augment and Gain Good Conversion Rates
Every business is mainly concerned with the return on investment that it generates. Since digital marketing runs advertising campaigns on social media platforms at low costs, there is a considerable return on a small investment.
Allows you Measure All Results Accurately
Measuring the success or failure of a digital marketing campaign is easy. Unlike in traditional marketing, where you have to wait for weeks or even months before you can measure your campaign’s accuracy, a digital campaign allows you to know how a placed ad is performing immediately.
Promotes Brand Credibility
Digital platforms can be used to build a company’s brand and status. You can use digital platforms to build your brand through; a well-developed website, a highly interactive social media channel, and a blog that features high-quality, informative, and valuable articles.
Marketing has been proven to be an effective way of promoting and increasing the sale of your brand. By making use of digital marketing, you stand to make profits while incurring fewer costs.
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