Types of Social Media Marketing Techniques

Social media marketing is engaging with your audience on social media platforms to promote your brand, increase sales, and increase website traffic. It includes creating compelling content for your social media profiles, listening to and connecting with your followers, assessing your outcomes, and running social media ads. Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the most popular social media sites right now, and a few more marketing agencies are working with them.

Types of Social media marketing technique

Social media marketing techniques are increasing with the fast-moving lifestyle and technology, and the same are listed below.

  • Social networks

A social networking site is a social media site where you can meet people who have similar interests and backgrounds. Facebook, Twitter, and Instagram are three of the most popular social networking services.

  • Bookmarking sites

Users can collect and organise links to many online resources and websites using bookmarking tools. A popular bookmarking site is StumbleUpon. Users can “tag” links on these sites, making them easier to find and share with their followers.

  • Social news

Users can post news links and other content to external publications on a social news site. Users then vote on the goods, with the most popular items being displayed first. An excellent example of a social news platform is Reddit.

  • Media sharing

Users can share various media types on media-sharing websites, the two most famous image sharing and video hosting services.

Most of these sites also have social aspects, such as the ability to create profiles and the opportunity to remark on the photographs or videos that have been submitted.

  • Microblogging

The most popular microblogging platform is Twitter. These are precisely what they sound like: websites where users may post short written entries that may include links to product and service websites and other social networking sites.

Social media marketing mistakes you should avoid

As per the study and news on an online news portal where all the possible mistakes and habits of companies they are doing can be seen, you should avoid it for the marketing purpose. The most typical blunder made by firms is trying to cover every possible social media platform.

You should socialise and become more interactive. Even when using social media networks, most firms use the traditional one-way advertising strategy. It is an outdated strategy that produces ineffective results and outcomes.


We have gone through the working and meaning of social media marketing; it is a new way of approaching the customers and getting your business on different platforms, from the shops and offices to the digital platform, which is a significant step taken by the marketing companies. Although there are some mistakes which we have read above that should be avoided and resolved as much as possible for the better marketing and impression of the company towards the customers. For more similar information about Business techniques, you can visit site such as Newscreak.

Interesting Related Article: “What is social media marketing?