Under Conditions of Uncertainty Intangible Motivation Comes Into Play

The uncertainty could be adverse for both business and employee motivation, especially when working remotely. Many executives suppose that the work on motivation tools is something superfluous, supposing that the money can solve all their problems. But in fact, it is not that simple. Rustam Gilfanov, an IT-businessman and international investor, tell us about the power of intangible motivation in personnel management.

Training and professional development 

In the case of material motivation, an employee would just stick to his position instead of working for results. It is the intangible motivation that gives the results. In times of crisis, it could facilitate a need for training and upgrading professional skills. Corporate training (that could be easily held online) is not just increasing professional competencies but also sets the team up for success and encourages being proactive. You can use such motivational tools as competitiveness, project work results, or personal achievement status.

Joint proactive activity

Many companies are developing corporate volunteering, visiting social institutions or organizing environmental actions. Working remotely it is also possible to volunteer, for instance, to consult people (that is to share your experience with others free), to raise money for a charitable foundation or to develop checklists for conscious consumption.  Everything is limited only by the imagination and interests of the team.

Public recognition

Another important aspect of intangible motivation is public professional recognition. During the crisis, you have to think outside the box and act differently, embrace a far-sighted vision and be flexible. Express your gratitude to your employees for their creative solutions – in person, on social media, or during meetings.

Freedom of action

By the way, that is the core principle of the Netflix corporate culture. Let your employees accomplishing their tasks in their way, and monitor their results. Sometimes they exceed all expectations.

Keep in mind, that when you cannot influence external factors, you should go deeper and analyze the system of perception and motivation of your team.

Bio Details

Rustam Gilfanov is a co-founder of an IT-company, an IT-businessman and an international investor.

Rustam Gilfanov was born on January 6, 1983, in the small village of Basim, Perm Oblast to a soldier father and a teacher mother.

In 2006 together with his business partners, Rustam Gilfanov set an international outsourcing IT-company in Kyiv. Nowadays this company is the largest software developer for the gaming industry, marketing and finance services.

A few years ago, Gilfanov withdrew from the management of IT-company so that to focus on international investment in promising IT-projects in the area of financial technologies, gaming and streaming video. Besides, it is vital to Rustam Gilfanov to promote charity projects in Ukraine, the most ambitious among them are “LuckyBooks” and “Biblioteki Maybutnogo” (Libraries of the Future).

Rustam Gilfanov is married, has one daughter.

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