Understanding the Importance of Business Resilience

Your business runs well day-to-day, but what happens if there’s an emergency of some kind? Once the situation is dealt with, you need your employees and yourself to get your business up and running again as soon as possible. Finding the best process for your company may be difficult at first, but it isn’t impossible.

In this article, we’ll discuss what business resilience is and a few of the ways to build business resilience to ensure you’re prepared for when the worst occurs.

What is Business Resilience?

Business resilience is when a business is able to prepare for any situation. While this used to relate mostly to a business’s IT infrastructure, it now relates to all parts of the day-to-day, from the plans you have in place to where your employees are when disaster strikes. 

A business with good resilience can handle the stress of both the incident and of returning the company to its previous operational status. The better the resilience, the longer you can handle unique situations. While long-term plans were once rare, the pandemic proved the usefulness of these long-term plans, and they’re now much more common and important. 

There are many components of a business’s resilience, so we can’t cover all of them here. We will cover a few, though, and we’ll start with a business recovery plan.

How Would a Business Recovery Plan Help?

Business recovery plans, otherwise called disaster recovery plans, are the plans you have made that allow you to prepare for and respond to emergencies. While the resource provided here relates specifically to pandemic-related plans, you need to have a wide variety of them. Some may refer to accidents or natural disasters such as fires or floods, while others may cover blackouts and security breaches. 

The steps within each plan will vary, but they should usually contain at least the proper communication channels, designation procedures, safety guidelines, and more. Responding to disasters quickly and efficiently will allow for the situation to be quickly resolved and can return your business to normal, which a plan outlined in writing can help achieve. 

There are also some small things you can do to make the plans even more successful, such as posting the building’s address and emergency numbers throughout the building as this would allow for a response to begin immediately and allow for multiple employees to kick off the recovery process.

How Can You Protect Your Brand?

There are many steps you can take to protect your brand. Some are obvious, such as trademarks, while others may not seem like they should be a high priority, like deeply understanding the online systems you use. To help make this easy to explain, we’ll use the trademark and e-commerce examples. 

Trademarks are one of the first things you may consider once you’ve started to set your business up. By trademarking your business’s anime, logo, product names, and more, you can protect your property from those who might otherwise try to profit from them. For example, if you make a unique type of pillowcase that remains cool on both sides all night long but you don’t trademark the name, a company that makes a similar but inferior product could use your product’s name to cause confusion in the market and decrease your product and brand’s value.

Modern businesses benefit greatly from utilizing online services to market and sell their product as it allows for your brand to reach a greater number of people in a convenient manner. However, if you don’t understand the features of your online store, you may be in trouble when problems arise, or you could be missing out on features that could make your business more profitable and convenient. 

If your marketplace has trouble because there are issues that you don’t understand, your brand will be damaged. This also applies if you’re missing out on convenience features because many customers use online shopping for the convenience it offers and may decide to go somewhere else to make their shopping easier.

Why is Working Remotely Popular?

Remote work is popular amongst employees for the comfort and flexibility it offers. While it will not work with all careers and systems, there are many steps you can take to make it work better for your company. It will also provide many benefits. While it may seem as though remote workers would be less productive, this isn’t necessarily true. 

Many employees find that the comfort provided by their home and the convenience offered by a flexible schedule make them happier to work and may make them more productive. For example, if an employee’s child becomes sick and has to come home from school, that employee would have to leave the office at least for a bit to bring the child home. On the other hand, a remote worker can stop working for the moment and pick back up once they know their child is doing well. 

Remote work doesn’t have to mean that an employee stays at home all of the time, either. Many companies use a hybrid system where employees must spend either a few hours or specific days in the office. 

There’s a benefit for you besides productivity and an increase in employee happiness: a distributed workforce. If something goes wrong at the office and you can’t continue working there for a bit but you have remote workers, then your business will continue to run even when the office is out of commission. These workers may even be able to help you and other employees adjust to a temporary remote work schedule until you can return to the office again.

Ensuring Your Business Remains Resilient

Business resilience is important for many reasons and can be achieved in a number of ways, but you need to consult with your management team before implementing any of these strategies. They may be closer to the day-to-day operations than you currently are and will be able to provide suggestions and warn about what plans will and won’t work. 

Also, make sure you carefully go over your procedures and plans with your employees so they’re all aware of what to do in emergencies. These are some of the biggest steps you can take toward preparing yourself for the worst.

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