There are many content properties to use today. We’re not just limited to publishing blog posts and doing SEO on our website, though those are important. For example, you can:
- Do microblogging on Twitter
- Write valuable community-focused articles on LinkedIn
- Publish updates and internal news on Facebook
- Showcase your product in a better manner on Instagram using videos and carousels
- Make short or long videos for YouTube
- Run a live stream on Reddit to draw attention
- And so much more.
The sky’s the limit with so many platforms and types of content to create. One of the leading marketing agencies, Dubai-based Stergo Media, has realized the true potential of creating platform-specific content to drive better sales. Aleksandr Suchkov, the main innovator behind the firm, was very early to adopt the platform-specificity rule. He understood early how these different platforms have their own audiences and types of content that work well there.
There’s no point in publishing the same stuff on all platforms or reinventing the wheel and starting a trend. The best way, according to Suchkov, is to follow the ongoing trends on these platforms and capitalize on them.
And this has worked wonders for the clients that Stergo Media manages.
Selling with the right content and campaign
When you’re trying to sell a product or service, it can be difficult to get potential customers to see your company in a positive light. The best way to do this is by showing them how your product or service can benefit their lives.
This is where infographics and explainer videos come in handy. Both formats allow viewers to learn about the product or service quickly and easily. In fact, they’re so easy that anyone can create one — all you need is a computer and an idea.
The key is that they share content with people on social media sites like Facebook, Twitter, and Pinterest. This means that these types of posts are seen by millions of people every day, which means more exposure for your brand!
How do you use the content the right way?
Content is king, and it’s been that way for a long time. But with so many channels and platforms vying for your attention, it’s hard to know where to start.
You need to find a way to stand out and make sure your content is getting noticed.
Here are three tips:
- Create more content types and use them across multiple platforms
- Add value with graphics and other visual elements
- Make it easy for people to share your content
Reels, for example, are a great way to show off your best work and attract new customers. You can use reels to show off your best work, and then create a reel that’s specifically targeted at the audience you want to reach.
Graphic videos are also a great way to attract more attention and generate leads. If you’re selling something that involves graphics, make sure you include them in your video!
Using an smm panel like top4smm can also be beneficial because if you’re publishing high-quality content and people are not watching it, then it’s not much use at the end of the day.
To summarize, it’s the age of hybrid content, and utilizing different content properties on different social media platforms can be an extremely rewarding marketing process.
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