Throughout history, there have always been some means of communication that constituted the public agenda. First the newspaper, then the radio, then the television and finally the internet. It was quite easy to follow the agenda created by other communication tools, but with the spread of the internet, almost every user had an agenda and trend topics specific to them, in line with their own preferences.
Google Trends, a search discovery tool developed by Google that can be used by anyone for free, helps to break the veil of unknown secrets of the internet a little. Even if it is not possible to know exactly what the agenda of each user is, thanks to Google Trends statistics, you can learn the most popular words searched through the Google search engine and different statistics about these searches.
What does Google Trends do
For example, you have a website or blog and you want users to actively access your publications. There are many valuable things you can do for this, but the most important thing is to attract people who use a popular search engine like Google to your own website or blog.
This is where Google Trends statistics come into play. When you examine the search statistics for the keywords in your content or discover the trending keywords at that time, you can direct your content accordingly and increase the likelihood of Google users to discover you.
Another important work you can do about Google Trends statistics is to organize Google ads. For example, you are in the service industry and are wondering when interest in your industry will increase. Discover the date and time intervals about your industry on Google Trends, and present ads that will conquer people’s hearts when they are interested.
At this point, how should businesses follow the need to obtain data automatically from Google Trends? Yes, of course, it would be to use a service that provides the Google Trends API. Today, Zenserp API, which provides many services such as Google Trends and Google Search at the same time, is highly preferred. Let’s get to know Zenserp better and take a look at how we can use it.
What is Zenserp API
Zenserp API is basically a Google Search API. It provides scraping of data from websites that are difficult to scrape in real time. It offers scrape services on many different and broad topics. The most popular of them are:
- Google Standard Search
- Google Image Search
- Google Trends Search
- Google News Search
- Google Shopping Search
- Google Video Search
- Yandex Search
Thanks to the powerful infrastructure of the Zenserp API, it can be easily integrated into many programming languages. There are also many flexible and affordable package options available, including the free package.
Using Google Trends API
Before using Zenserp API, which provides Google Trends API, we need to obtain an API key. We choose one of the very affordable and flexible packages of the Zenserp API and sign up. Then we get the API key.
After obtaining the API key, we will create a Python project to test the Zenserp API’s scraping of Google Trends data. Let’s paste the following codes into a file in the project we created.
import requests headers = { "apikey": "70*****ce"} params = ( ("keyword[]", "Cinema"), ("keyword[]", "Art"), ); response = requests.get('https://app.zenserp.com/api/v1/trends', headers=headers, params=params); print(response.text) |
When we run this code, we see that the following response is printed on the console of the application.
{ "Cinema": { "trends": { "2021-11-21T00:00:00.000Z": { "Cinema": 47, "Art": 83, "isPartial": "False" }, "2021-11-28T00:00:00.000Z": { "Cinema": 51, "Art": 90, "isPartial": "False" }, "2021-12-05T00:00:00.000Z": { "Cinema": 50, "Art": 88, "isPartial": "False" }, "2021-12-12T00:00:00.000Z": { "Cinema": 70, "Art": 81, "isPartial": "False" }, "2021-12-19T00:00:00.000Z": { "Cinema": 75, "Art": 71, "isPartial": "False" }, "2021-12-26T00:00:00.000Z": { "Cinema": 74, "Art": 74, "isPartial": "False" }, "2022-01-02T00:00:00.000Z": { "Cinema": 61, "Art": 85, "isPartial": "False" }, "2022-01-09T00:00:00.000Z": { "Cinema": 47, "Art": 95, "isPartial": "False" }, "2022-01-16T00:00:00.000Z": { "Cinema": 43, "Art": 83, "isPartial": "False" }, "2022-01-23T00:00:00.000Z": { "Cinema": 42, "Art": 93, "isPartial": "False" }, "2022-01-30T00:00:00.000Z": { "Cinema": 46, "Art": 92, "isPartial": "False" }, "2022-02-06T00:00:00.000Z": { "Cinema": 50, "Art": 94, "isPartial": "False" }, "2022-02-13T00:00:00.000Z": { "Cinema": 57, "Art": 93, "isPartial": "False" }, "2022-02-20T00:00:00.000Z": { "Cinema": 51, "Art": 94, "isPartial": "False" }, [...] |
By integrating the Zenserp API in just a few steps, we got a very detailed response to the words we were targeting. Zenserp API provided massive data from Google Trends in just seconds
Conclusion
As the importance of Google Trends increases, its use continues to increase. Scraping Google Trends is a big help to businesses. Businesses can reach their target audiences more easily with the data they obtain. If you want to scrape Google Trends in just seconds and integrate it into your applications, make sure to meet Zenserp
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