Your Guide to Using Instagram for Business

Instagram is becoming a very important channel for businesses today as the number of users is steadily increasing each year.

By creating an Instagram account for your company, you can strengthen trust in your brand by using photos to show what you do, who you are, and inspire your followers. Instagram accounts quickly build the company’s identity and vibe, and visitors instantly form an opinion with just one click. Businesses make themselves more visible and reach out to new potential customers.

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On Instagram, those with a company account can spread information about products, services or simply just promote their company.

In this article, we share tips and ideas on how to successfully use Instagram for a thriving business.

Instagram Growth Tools

With the increasing use of social media, it’s becoming difficult for companies to be seen online and gain followers. However, there are ways for you to become more visible and grow your following.

Before we get into the important aspects of using Instagram for business, a very helpful tip, particularly for startups and small businesses, is to look for tools that can help your business grow its social media following as staying relevant in today’s changing environment is getting more challenging.

But growing your following should be organic because you want users to actually engage with your content. For this purpose, you can make use of Instagram growth tools to gain real Instagram followers, instead of bots.

One of the most popular Instagram growth tools is Kicksta. But, while it is safe to use, its growth rate is unpredictable, so you might want to look into other options for growing your followers.

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Develop a Unique Strategy

Starting with a clear plan makes the journey on Instagram much easier and less stressful because you’ll always have your strategy to fall back on. With the right strategy in place, you’ll create a foundation and be able to stick to the actual purpose of your business account.

Content planning is always good to consider, especially by using a tool that makes it easy to move around and update. Here you can gather all your ideas for content, put them into a schedule and ensure that you get a common thread in the flow.

Be Social

Instagram is a social platform, so it’s a good idea to use it as such. By being social, you’ll probably attract more followers and build good relationships with them.

For example, you can be generous by posting valuable content. There are certainly many people who’re interested in the expertise available at your company. When you share useful tips and interesting news, you give your target audience a reason to follow your business on Instagram.

Try to reply back to anyone who is commenting, but also comment on other users’ accounts. This way, you show that you care about those who take the time to interact with your business account but also that you’re active and engaging which will result in building valuable relationships with people in your target audience on Instagram.

Using hashtags is probably the best way for your business to get the necessary exposure and discovery.

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When you type something in Instagram’s search box, usually the first result often has the hashtag sign in front of it. Many people find new business accounts by following and checking hashtags, so it’s smart to add them to your posts.

To find out which hashtags work best, use different research tools, or look at other accounts in the same industry and get inspired. A tip is to add hashtags that have to do with your brand in your caption but save the rest for the first comment on the post.

Good Instagram photos

Having high-quality images and a consistent color theme in the flow gives your company a professional appearance. Of course, not every image can be a masterpiece, but do not let the flow become dull and colorless.

To achieve a nice flow, stick to a color palette and edit your images accordingly. However, an account that only posts nice pictures is not as visible as one that also posts videos, stories, and live broadcasts. If you want to have a popular account, posting on a daily basis is a good place to start.


For companies, the need to be visible on social media today is paramount as it can significantly benefit them.

By following the above-mentioned tips, you’ll show your potential followers what your company does and offers and why they should start following your particular account. Your Instagram profile is the first thing they visit, and if you don’t have a strong account, there is a risk that they’ll lose interest and click away.

Interesting related article: “What is Social Media Marketing?