Video conferencing for business – How it benefits

We all know that significant advancements in technology have drastically changed how and where we conduct business. More individuals, companies, and other organizations have embraced remote working with on-demand communications. Globalization has also benefited from new technologies.

For modern and innovative businesses, video conferencing plays an essential role. It allows companies to boost productivity, saves time, reduces travel expenses, and encourages overall collaboration. By far, the biggest advantage of video conferencing for business is its ability to facilitate virtual face-to-face meetings without having to be physically close to the other parties.

In video-conferences, participants communicate with each other using laptops, desktop computers, tablets, and even smartphones. As long as the communication device has a webcam, video-conferencing is a possible communication option. Let’s have a look at some of the benefits that video-conferencing offers companies and other organizations.

Videoconferencing for business - image 1121221Video conferencing is more engaging

Participants in audio conferences are more likely to zone out during a meeting if they feel disconnected from the other members. Compared to just an audio-conferencing, video makes the whole event more enjoyable, interesting, and engaging. Being able to see all parties and also be seen pushes the meeting up to a whole new level.

You have to pay attention and so do the others, because if you don’t, people will soon notice. When we can all see as well as hear each other, we tend to be on our best behavior.

Increases communication reliability

Video conferencing provides a fast and secure way to communicate with teams. As video continues to evolve into a business-critical function, it is essential to prioritize enterprise-class service reliability. It also supports security in other solutions.

According to some studies, humans process visual information more quickly and accurately compared to data in written or audio form. In other words, we process what we see better than what we read or hear. If you want to make sure that members of your team, clients, or other stakeholders understand what is going on, video is definitely better than audio or sending texts or emails.

Improves productivity

Instead of sending an email to a colleague and hoping for an answer tomorrow, connect for a quick video chat. You use a screen-share function to move on with your project. Things get done much faster, i.e., it is better for boosting productivity compared to audio or text.

Getting a group of people physically together in one room, especially if they are very busy or far apart, can be challenging. This is not such a problem if you all meet via video online. If you record the video-meet, those who were unable to attend can watch it later.

Helps employee retention

Every qualified HR professional knows that a good work/life balance is essential for employee retention. HR stands for human resources. With video-conferencing, rather than physically having to go to places, employees and their bosses can organize their workdays more effectively. In fact, they can even take part in a conference from home if they have the necessary communication equipment, i.e., a good laptop, tablet, or smartphone.

Employees who are able to control their schedules are better able to have a healthy work-life balance. They are less likely to look for another job elswhere, i.e., the employer enjoys better employee retention. Remote workers benefit considerably from video-conferencing and other technologies that did not exist a couple of decades ago.

Videoconferencing for business - image 1121222Enable the digital workforce

Video conferencing software not only creates a more collaborative meeting culture, it is also the foundation for enabling today’s digital workforce. Video meetings help teams maintain human connections that speed up decision-making and improve people’s ability to collaborate globally

Rally communication and culture

We all know that today’s workforce prioritizes flexibility, mobility, and modern forms of communication. Bringing remote workers (virtually) face-to-face with in-office employees boosts productivity at both ends. Travel costs are also considerably lower.

Whenever traditional face-to-face conferences, in which members have to travel, are compared with video-conferencing, the latter always comes out on top. You can do everything you would have done in a physically face-to-face encounter over the Internet using a video conferencing service. Participants don’t have to physically remove themselves from the workplace or spend time away from their homes and families.

 It provides more structure for meetings

In a video conference, participants may be in another part of town, another town, abroad, and even the other side of the world. Because of this, start and end times for conferences are typically decided in advance – organizers make sure everybody can attend. This formal approach encourages participants to try to achieve the objectives of the meeting. There is less idle chit-chat, or suddenly having to stop because somebody’s smartphone rang.

Hopefully, after reading this article, you can now see how an audio visual consultant provides a keen competitive edge. With lower costs and more productive meetings, you can easily streamline many of your current tasks. Ultimately, it will help your bottom line, i.e., profits.


Interesting related article: “What is Telecommunications?