If you haven’t been using videos as part of your marketing strategy already, you have been missing out. This is an effective way to promote your products and services, and it can help you significantly improve sales numbers as a result.
You only have to take a look at the statistics for visual content as proof. One such statistic is that 91% of users prefer visual content compared to written content. While images should be part of your strategy as well, video is king in the content sphere.
However, how do you begin to put together an effective video marketing strategy for your business? This article will explore the main points you need to cover when doing it in-house.
Create quality content
Before anything else, you must produce high-quality content. While it doesn’t necessarily need to be professional and slick, your videos still have to be watchable and engaging. Even something simple like not having a professional mic and affecting the sound can dissuade people from watching.
So, you need to ensure you purchase the right equipment for the job. You also have to pay close attention to your approach to editing. Effects, the type you can find at Video Editing Effects, can make a large difference to your videos’ overall finish.
Focus on the story
When you produce videos for your business, it is easy to focus on simply making sales and directly advertising your products. However, you need to create value with your videos if you want viewers to stick around and watch them in full. If they simply revolve around your brand and driving sales, your videos are going to be ignored.
The most effective video content is the type that tells a story. This helps viewers gain a connection to the video – and by extension, your brand – and allows them to better understand what your business is offering.
No, this doesn’t mean pumping out your videos as soon as you can to take advantage of current trends – although that can be helpful. What it does mean, however, is that you should hook people early to ensure they stick around for the rest of the video.
Did you know that 20% of viewers will give up watching your video within the first ten seconds? Due to this, you need to minimize this impact and make that first ten seconds as eventful as possible. A quick video highlight, intriguing question, or something along those lines should be the first thing your viewers see.
Don’t be boring
You run a business. You want to be professional. Yet this doesn’t mean your videos have to be overly corporate and, well, boring. Try to inject a slice of entertainment and humor into your content.
After all, even if you manage to tell a story, people will quickly lose interest if you utilize a yawn-inducing script and overly stiff tone. Stand out by being original and take the opportunity to be funny.
Interesting related article: “What is Digital Marketing?“