Digital marketing is evolving constantly. There are new instruments you can now use to boost exposure and connect with the audience. At the same time, older instruments are being improved upon and used in different ways. You can see these changes happening with social media marketing, influencer marketing, and even search engine optimisation, or SEO, and email marketing.
Action Furnace, a company that operates in Alberta, Canada, says that one digital marketing tool you don’t want to neglect as we get closer to 2019 is video marketing. Video content is taking the centre stage in today’s digital marketing landscape. More brands and businesses use videos to communicate their key messages effectively. You can too. In fact, there are a number of reasons why video marketing is something you want to add to your digital marketing strategy for 2019.
Better Brand Awareness
Whether you are a small business trying to reach a local market segment, or a big enterprise wanting to expand your reach, video marketing is one of the best tools to use. There is a simple reason behind this fact: people (the audience) are more likely to enjoy video content than ever before.
Sure, articles, infographics, and other forms of content still work, but nothing beats video when it comes to delivering the right messages alongside a good experience. You can tie values and messages to your brand effectively using video marketing.
There is also the fact that video content can reach more audience today. Video sharing platforms such as YouTube now have billions of active users. At the same time, social media posts that contain video element gain more views and higher user engagement in general.
Higher User Engagement
That actually brings us to our next benefit, which is the higher user engagement produced by video content. It is not a secret that video marketing is a fantastic way to engage the audience. They pay more attention to the multimedia experience in front of them, which means they are more prepared to engage with your content at the end of the video.
There are even ways to optimize video content for higher user engagement. Adding a strong call to action is a good way to start. You can also optimize the video using stories and storytelling in general. The more you can get the audience to tune in, the higher your engagement rate will be.
What’s interesting about video marketing is the fact that you can achieve more than just exposure and user engagement. Video marketing is also a great way to boost conversion. According to reports by multiple companies, video marketing campaigns boost conversion rates by as much as 80%.
This is because the audience can see what to expect in the video content they consume. A professional explainer video, for instance, allows the audience to simulate and visualise the real benefits of using your products and services.
That depth in content consumption is why conversion rates for video content are higher in today’s landscape. Add a strong call to action to different sections of the video you produce, create an effective landing page for maximum conversion, and you will see great results.
Higher Return on Investment
One of the reasons why many businesses, including large corporations, are still shying away from video marketing is cost. The cost of producing video content is indeed higher than the production costs of other content. However, when you take into account the higher engagement and conversion rate you get in return, it is easy to see who video marketing can produce great return on investment, or ROI.
The higher ROI is further amplified by the decreasing cost of producing high-quality video content. It is much easier to produce quality videos and push more audio-visual content to different platforms than ever before.
Lower Entry Barrier
Aside from the cost of producing great videos getting lower, you also have a decreasing entry barrier highlighting the rapid development of video marketing. It may have been difficult and extremely expensive to produce enterprise-grade videos a few years ago, but that is certainly not the case today.
You don’t even have to have your own in-house production team to get started. The best digital marketing agencies and content houses are now making their services available to many clients. Spiel Creative, the leading digital marketing agency in today’s market, now offers a complete suite of video marketing services at great prices.
The list of benefits offered by video marketing doesn’t stop there. There are still so many other benefits you can gain, including better ranking and SEO performance. Yes, videos actually rank higher in search results, making them worth more to your digital marketing strategy.
Google, for example, now prioritises YouTube videos and video content in general for certain search queries. Twitter and other social media platforms have different ways to search for video content specifically. The rest is easy from there.
You can push it a step further and optimise your video content for other digital marketing purposes. To get your videos ranking higher, you can optimise the descriptions and titles, add captions to the videos themselves, and even target keywords through tags and categories.
There is no doubt that video marketing is the digital marketing instrument to use in 2019. If you haven’t been using video content and integrating video marketing strategies into your digital marketing efforts, now is the perfect time to start. Find key messages to convey, produce great videos that the audience will love, and let video marketing take your brand and business to the next level.