VOD: History, Working, and Benefits

Video on Demand (VOD) has revolutionized the way we watch television, allowing us to access our favorite shows and movies at the touch of a button. With VOD, you can choose from a vast selection of content, from Hollywood blockbusters to award-winning indie films, and can watch what you want, when you want. There’s no need to miss out on your favorite shows, as you can simply pause, rewind, and fast forward to your heart’s content. But how do you make the most of VOD? This comprehensive guide will take you through the basics of VOD, from the different types of services available to the best ways to find content. Whether you’re a complete novice or a VOD pro, this guide has everything you need to know about Video on Demand. Get ready to start streaming!

Introduction to VOD

Video on demand (VOD) is an online service that lets you watch videos, such as films and TV programmes, when you want to, as opposed to when they are scheduled to be shown on TV. It is a form of internet-based video streaming where users select their own video content. VOD is a great way to watch your favorite TV shows, films and sports live online at the convenience of your home. It’s also one of the easiest ways to catch up on TV programmes that you might have missed. It’s completely flexible and you can watch it on your terms. 

VOD providers like Netflix and Amazon are changing the game for entertainment. They’re making it easier to have more access to a wider array of content. New content is being added regularly and you’re able to create your own custom content library. This is great for people who don’t have time to sit down and watch a full length feature film from start to finish. If you have a few minutes to spare you can watch a quick episode of your favorite show.


VOD was one of the first online streaming services, with the first online video libraries dating back to the early 1990s. It was during the dot com boom of the late 1990s that the service really took off, with many companies launching streaming services or online libraries that offered access to a large range of TV shows and films. It was during this period that companies such as Netflix and Amazon Prime were founded, and VOD became one of the most popular online streaming services. The technology behind VOD has evolved over the years, with the first online video libraries being offered on a “managed” service, whereby video content was hosted on the company’s own servers, and customers using the library accessed the video content via the internet. This was quickly superseded by “streaming”, whereby video content is hosted on a third-party server, and customers accessing the content receive a feed from that server. Streaming is now the norm for VOD services, and has become increasingly popular due to the vast range of shows and films that can be accessed


Video on demand services allow users to access a huge range of content, from TV shows and films to documentaries, sports, stand-up comedy, and more. Customers can subscribe to these services online, through an app, or with a smart TV. Many VOD services also allow users to download content to watch later, or transfer it to a media player to be viewed on a big screen. This means that you can watch content at home or on the go, and won’t miss out on your favorite shows and films just because you’re on vacation or away from home. Most VOD services offer a free trial period, so you can try before you buy. You can usually access a wide range of content for free, but you will only be able to watch it for a limited amount of time before you are asked to sign up for the service.

Benefits of VOD Streaming

Here are some of the straightforward benefits of the VOD streaming model:

Increased Viewership and Engagement

Traditional broadcasters are looking to VOD streaming to increase viewership and engagement with their programming. Many programmes, particularly documentary series and sports, will also be available on VOD, allowing people to watch the programmes whenever they want, rather than having to fit their viewing around scheduled time slots. This will allow viewers to fit their viewing around their lifestyles and schedules, meaning that they can watch programmes at times that suit them. VOD services are also letting viewers “choose their own adventure”, with some companies letting viewers decide what order they watch programmes in, and letting them choose how long they watch each programme for. This means that viewers can decide how much time they want to spend watching a particular show, rather than having a broadcaster decide for them. This will allow broadcasters to appeal to a wide range of demographics, and will allow them to create unique viewing experiences for different viewers.

Greater Control over Content and Scheduling

Many VOD streaming services allow viewers to choose what content they would like to watch and when. This means that you can watch different content at different times, or even watch multiple episodes at once. For example, if you’re a fan of a particular TV show and want to watch every episode, you can do so. You can also choose to watch episodes back-to-back, or only watch one or two episodes a day. This allows you to watch at a time and pace that suits you. You can also choose what order you watch the episodes in, meaning that you can watch your favorite episodes first, and end on a high note. This also means that you can watch content with your friends and family, as everyone can choose what they want to watch. This will allow people to bond over their favorite shows, and will let viewers choose content that appeals to them and their interests.

Ad-free Video Streaming

Some VOD services offer ad-free video streaming, meaning that you won’t have to sit through adverts whenever you watch a programme. This will save you time and means that you won’t have to sit through advertising if you don’t want to. Ad-free VOD services usually charge a fee, but they’re worth it if you don’t like having to sit through adverts when watching your favourite shows and films.

Low Cost and Easy Access

VOD streaming services are extremely low cost, and many services offer a free trial period, so you can try before you buy. You can access a wide range of content from VOD, from your favourite TV shows to movies, sports, and documentaries. This will allow you to watch what you want, when you want, without having to worry about missing out on your favourite shows due to work or other commitments.

Monetization Models for VOD Streaming

Video on Demand (VOD) has become a popular way for users to consume their favorite movies, TV shows, and other video content. There are several monetization models that VOD platforms can use to generate revenue and make a profit.

Advertising Video on Demand (AVOD)

Advertising Video on Demand, or AVOD, is a monetization model in which the VOD platform displays ads to users as they watch the video content. The revenue generated is shared between the platform and the content creators. AVOD is a popular monetization model for VOD platforms because it allows users to access the content for free, which can increase viewership and engagement.

One of the drawbacks of AVOD is that the frequency and duration of the ads can be frustrating for users, which may affect their overall viewing experience. Additionally, the revenue generated through AVOD may not be as high as other monetization models.

Subscription Video on Demand (SVOD)

Subscription Video on Demand, or SVOD, is a monetization model in which users pay a recurring fee to access the video content on the VOD platform. The fee can be monthly, quarterly, or annual, depending on the terms of the subscription. SVOD is a popular monetization model for platforms that offer a large library of exclusive content, as users are willing to pay for access to high-quality shows and movies.

One of the benefits of SVOD is that it generates a predictable and consistent revenue stream for the platform. However, it may not be as attractive to users who are only interested in a few specific shows or movies, as they may not want to pay for a subscription.

Transactional Video on Demand (TVOD)

Transactional Video on Demand, or TVOD, is a monetization model in which users pay a one-time fee to access a specific piece of content, such as a movie or TV show. This model is similar to pay-per-view (PPV) services offered by traditional cable TV providers. TVOD is a popular monetization model for platforms that offer a wide range of content, as users can choose to pay for only the shows and movies that they want to watch.

One of the benefits of TVOD is that it allows users to pay for only the content that they are interested in, rather than committing to a long-term subscription. However, it may not be as attractive to users who want to access a large number of shows and movies, as the cost can add up quickly.

As you can see, VOD platforms have several monetization models to choose from, each with its own set of benefits and drawbacks. The ideal model will depend on the platform’s business goals and the preferences of its users.


Video on demand has revolutionized the way we watch TV, and it’s revolutionizing the way we consume content. VOD allows us to watch programmes and films on our terms, and at a time that suits us. It offers a huge range of content that you can watch whenever you want, and it’s also low cost and easy to access. Video on demand is the way forward, and it’s the best way to watch your favorite shows, films, and sports.

Interesting Related Article: “5 Most Demanded Digital Marketing Skills in 2023