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Watch Time, YouTube Tags, and Your Videos

In this article, I will explain why you should use YouTube tags in your videos. Why should you use a tagging system in the first place? There are a couple reasons. First, Google has decided that people are far more likely to find videos on YouTube if they search for particular terms. Google knows exactly what people are looking for, they just need to give them tools to access it.

Watch Time - YouTube Tags - and Your Videos
Image created by Market Business News.

Tags are keywords you can put into your videos so that the YouTube engine can categorize them better. Tags also serve as descriptors which help the YouTube search engine to understand what your particular video is all about so that it can better serve it to those appropriate users. Think: cat videos, skateboarding, graphic design, makeup tutorial… The bottom line is that tags help identify your videos so that they can be found by the appropriate users.

How to use YouTube tags

So, how do you use YouTube tags to optimize your videos? Well, first you have to know which keywords are the most useful. These keywords will provide the most information about your overall topic or theme. So, if you’re making a video about puppies then you would want to focus your keyword on keywords related to puppies, but not limited to it.

You then have to ensure that your YouTube videos have proper YouTube tags. The second step is to put the proper keywords and keyword phrases that you want your video to rank for in your meta tags. The final step is to make sure you have all of the proper titles/headlines/meta tags that are required by YouTube for search engines to index your website.

There are other options you have as well, but the point I am trying to make here is to just briefly outline the basic points. The final step you want to take is to go out there and start submitting your videos.

Keyword research tools

Now that you have learned a little more about YouTube tags and their uses then you are ready to start implementing them into your marketing campaign. But, there is one more element you have to add to this. The final step is to make sure have a good keyword research tool. One of my favorite tools is called Vidiq and it’s free for desktop or laptop use.

Vidiq takes the raw HTML tags and creates an easily usable code that you can embed into your own websites. This code will tell your website visitor what tags to watch, when to watch them, and what kind of titles and descriptions to give them.

Other great tools like the Tubebuddy code generator are also available. These two programs have helped revolutionize how many creators market their videos and websites. By taking advantage of the power of these two powerful programs, you can quickly make the desired changes in your videos to maximize your search engine optimization.


Interesting related article: “What is a Keyword?