Pressure washing or power washing refers to the use of high-pressure water spray to remove impurities and stains from your property. With the help of pressure washing, you can remove reckless stains like that of chewing gum or natural build-ups like grime, mold, dirt, mud, and dust from surfaces and objects such as buildings, vehicles, and concrete or stoned façades.
Pressure washing refines and restores the beauty of your property. Unpleasant stains, mold, mildew, dust, and other kinds of natural elements can take away the spectacular appeal of your property. Pressure washing penetrates those far-fetched areas and rinses them off dust and other foul build-ups/material.
If you are planning on starting a pressure washing business or already have one and want to grow your revenues exponentially then you have landed at the right place.
In this article, we will highlight some creative ways to aid your business visibility, marketing, and revenue generation. So let’s get started.
Creative ways to help grow your pressure-washing business:
Improve brand visibility
It is essential to improve your company’s visibility. This helps you connect with a larger audience and aids an exponential increase in your revenue.
There are various ways to go about it. Some of them include:
Invest in a good website:
A professional-looking website can help make a great first impression! And first impressions are always important for a growing business. Hire a professional Web-Designer in-order to design your website. You should ensure that the website looks aesthetically powerful and professional.
It is essential to create a website so that potential customers can learn more about your business and the services you provide. The website should be easy to navigate with a key focus on contact information and the services since that’s how customers will be able to get in touch with you.
Video marketing and the use of infographics aid conversion. Customers can quickly establish an understanding of the kind of services and information you provide. This eventually helps increase the conversion rate. Video Marketing also aids:
- Public engagement with the brand
- Increase ROI (Return On Investment)
- Building trust between your company and the user
- And helps connect with mobile users which increases engagement with potential buyers,
Video marketing has become a key part of the online marketing strategy as it proves to be beneficial in a broader spectrum. Keeping this in mind, marketing your business through visual imagery on various platforms should be ensured to increase brand visibility and engagement.
Following the coronavirus pandemic, physical presence and marketing have shifted to online webinars and social media engagement. It is important to build an interesting audience online via social media. You can update your social media accounts with daily videos of the processes that are involved in your Pressure washing business.
This increased engagement with your audience by not only educating them about the work that goes into the process but also about the equipment that you use. This naturally builds trust and authority between you and your audience. With the use of a good quality camera or your phone, you can record daily videos, have live sessions with the consumers, and collaborate with other businesses to build a good repute, online.
Search Engine Optimization (SEO):
When it comes to online marketing, nothing helps more than optimizing your search engine. According to research, a total number of 49,500 google searches are made each year for pressure washing services in the US only. An alarming 60% of people find their home services online.
It is important to have a good online presence on both local and organic google search engine result pages, for your business. Practicing an SEO marketing strategy will help grow your website’s search rankings. Along with driving traffic to your business it also aids conversion. This will eventually help your brand visibility and get you in touch with new customers.
Network and collaborations with local businesses
Establishing partnerships with different service providers can be a great way to build a mutually beneficial business relationship. Developing healthy business relationships with local window washing companies, Roofers, Landscapers, Cleaners and House painters can help increase your local visibility.
Once all these business collaborators start referring your business to their customers, you can improve the percentage of revenue generated from your business. It is essential to develop a mutual understanding between you and your collaborators to ensure maximum productivity.
Besides referrals, partnering with other companies helps increase the value of your service to your customers. You can save them the time and headache of finding and hiring someone else to perform additional services. This way you can vouch for your partner companies, providing ease of mind for your customer. Just make sure that you’re confident in the quality of the work your partners provide and that there’s mutual agreement drafted beforehand.
Ask existing customers for referrals
Building a referral base is important for any business, especially for a pressure washing company. Simply ask satisfied customers to recommend your services to their friends and neighbors and offer an incentive for each referral, in return.
You can offer discounts or gift cards, depending on the module of your business and reward your loyal customers for each referral. This would encourage customers to promote your business locally and online.
Ensure top-level security measures
The nature of the cleaning business majorly revolves around working in unsupervised homes or buildings. This can make your clients nervous and it is imperative to eradicate any doubts or security concerns in order to build trust. You can do this by
- Doing background checks before hiring new staff
- By providing a documented security insurance
- By hiring a security supervisor that ensures safe work ethics
- And by engaging with follow-up calls
Follow-up calls help build good communication and engagement, especially with your new clients/customers.
Invest in equipment and technology to work increase efficiency
Lastly, it is important to go prepared to the worksite. This not only makes a good impression but also increases trust and productivity. Investing in good equipment and technology can help solve various problems that you might face, once you have reached the worksite.
For instance equipping your staff with essential tools such as a water-fed pole, or pure water cleaning in general, a ladder, extra hose and temperature regulating devices can effectively help your productivity. This also develops a good sense of work ethics and your customer would naturally contact you again, for being so professional.
The pressure washing business can be tricky and exhausting but implementing the abovementioned methods can not only increase your brand’s visibility but also develop trust and professionalism as core ethics of your business.
Working on your company image can drastically help the growth of your business and exponentially increase rewards and revenue generated from it. Start by equipping your business with a website and gradually take all effective measures to ensure that you provide the best service and a good competition to your competitors.
Interesting Related Article: “Things to Consider When Buying a Commercial Pressure Washer“