Is it difficult to improve Instagram engagement? A little, especially if you don’t know where to start. It is impossible? Absolutely not, and less when you read these ways to increase engagement and increase the followers on Instagram that we have selected for you along with some basic extra tips that will help you boost your social media marketing strategy.
Once you finish reading them and start putting them into practice you will know how to get the most out of your publications on the platform and all this without having to invest a single penny, you can also prefer to buying Instagram likes. So, get ready to learn how to improve Instagram engagement with these 6 tricks that contain the ‘3 big B’s’: good, pretty, and cheap.
Are you coming to conquer your followers on Instagram? You just need to read this article, have an account, and invest a little time and effort. Let’s go there! Simple ways to improve engagement on Instagram and make your audience fall in love with your brand.
Make an Attractive Portfolio
Make sure you choose a good profile image that is associated with your brand —your logo could be a good option, and in fact, it is the one used by the most successful companies on Instagram—, write a good bio explaining what you do and why what should follow you, add a web address so that they can find you and expand information about your products and services as well as serve to increase traffic (for example to your blog or landing page) and above all be original.
- Publish Daily and at the Appropriate Times
How are you going to improve engagement on Instagram if you don’t publish content to connect with your audience?
- Instagram is a very visual social network that is no secret, but periodicity is the key.
- Post often or daily, have an active presence and above all analyze what time your followers are most active.
- Being a mainly mobile social network, users usually connect especially outside of working hours and weekends.
And although each case is a world and it is best to analyze the activity of your followers in particular. And if you want to go a step further, you can upload and schedule your Instagram posts with Postcron to have everything under control and save time while doing so and with Postcron programs you can also add your watermark so that all images carry your seal).
Interact with your Instagram Followers
Few actions are as effective in improving Instagram engagement as interacting directly with your followers.
Go to them, make your publications personal, know the concerns of your audience and focus on them, make them participate in your posts, ask yourself, invite them to comment, create conversations, comment. If you give rise to interaction, they will respond. And when that happens, engagement increases.
Don’t Forget about Contests and Promotions
Contests and promotions on Instagram like it, a lot. Invite them to participate, give them reasons to join the contest, and incentivize them with prizes. The result, as you will see, is surprising as long as you create good campaigns!
And if you want to go a step further, choose the best images that your followers upload and share them by mentioning them and thanking them.
Did you know that following prominent people in your industry and even your own followers can also help you connect better with your audience? There are many tools, free and paid, such as Social Rank or Sprout Social that can help you investigate which are your most valuable followers, the best or the most committed to your brand.
They can even help you track comments about your brand, spot the hashtags with the most engagement, or monitor Instagram locations to find and engage with customers who post from the locations where your business is.
Show your Heart Once in a While
All businesses want to get interactions, whether is likes, shares, comments, or mentions. But as in any relationship, it is impossible for you to work if both of you do not do your part so do not limit yourself to getting your followers to approach you, but from time to time try to show “your heart” through likes doing double click on the images of your followers that you like the most.
There is no point in being active on the platform if no one knows, so have your other social networks act as spokespersons for your Instagram account. Show them that it is worth taking a few seconds to follow you on the platform and you will not regret it.
Interesting Related Article: “Is Instagram Social Media Marketing Really Worth the Investment?“