What are the chief characteristics of an effective label?

In today’s world, a label happens to be one of the most important components of your marketing strategy. You might have seen brands putting up a few images in front of their packets. The images, weight, shelflife, ingredients, nutrition, and other information that is given on the packet comes under the label creation. And you have to keep in mind that the labels you see on multiple products are now the essential processes for brand building. Therefore, business owners are now very cautious when it comes to creating a label design.

According to research, this has been seen that 60% of brands work more on their label designing than any other marketing factor. And the brands having better and effective labels happened to get more customer attention. So if you want to get the same output from your business, then we suggest you should also try to use your resources for the betterment of your brand.

What are the best and effective characteristics of labels?

When it comes to designing a label for your products, services, or any other matter – there are a lot of factors that have to be considered. Starting with the nature of your product to the ingredients, geographical location to the color combination. 

All of it has to be very well researched and then decided. It not only helps in getting an effective label but also gives you a chance to make a better impact on your customers. So, here are some chief characteristics of having an effective label design for your product line up.

  • Keep it simple and clear

Starting up you have to keep the basics right! For an effective and impressive label design you have to be straight, simple, and clear. This also works similar to getting a good logo design. You have to consider the fact that a product label is used to communicate information to your customers. The key purpose of having a label is to tell your customers what your product is made of and what benefits when they get on buying it.

If any information that you have provided on your label isn’t readable, it might have buy or sales. Because your customers won’t know what all things are there in the product. Other than this if you are not able to clearly communicate what all is needed then also there won’t be much difference. Next you need to keep in mind that your label design should not be cluttered. The more you waste the time of your customers the more damage you will do to your business. 

  • Must be attractive

Your packaging design has a lot of purpose and use on your products. It gets integrated in every product due to some of the other factors. But more importantly. It is the attraction that matters the most. Your label design should be attractive and must bear the USP of your product. This factor is an essential reason why brands have started spending more on their label. Be it the money or other resources. You must consider factors like colors, font, use of images, graphics, and other similar things. 

Every element that will steer people to grab your package is what you have to integrate in the packaging. Make sure you have also not failed in highlighting the important things. Maybe you have used some healthy items or a method that’s healthy. We suggest you should highlight those factors.

  • Get the best finish

Consider that you have got all the elements important in place; but what is the reason you aren’t getting the traction? Or the grabs you would have thought of getting? That is because the finish and placement of your label elements might not be correct. Or there are chances that the material used for the package is not good enough. You have to also keep this in mind that all the attractive labels have defined edges and element placements. You must consider the nature of your product before making any packages. 

Not all packages are meant to be made with glossy colors or have to get the lamination. But those packages that have lamination are going to be protected and will offer a better look. Some have to get the additional matte look and others scuff. Hence, you will have to think about the best finish before you finalize the product packaging. 

  • Make the right font selection

Do you know that the font and size of all the things can also be very important for you? If you haven’t understood the fact till now, the font selection of your packages is very important. If your font selection is good, you will get a lot of traction without any problem. There are a lot of products that do not have the best font selections and they lose on a lot of customers due to this reason.

  • You packaging should compliment the product

A lot of new things have come up in the market. And one of them is proportion packaging. This is one of those things that not many people understand. But if you keep in mind that your product and packaging should complement each other, then it would be easier to explain. Hence we would suggest that whatever type of packaging you decide to make sure it compliments the product you put inside.

And when these factors align together you get more attention which in return increases the productivity and sales reports. Keep in mind that your productivity and company sales will depend on a lot of factors. And packaging happens to be one of the most important of them all. So, neglecting this might be a problem for you and your brand both.


Actually in order to get an impressive label design, you will have to make sure that all the important factors are covered. It’s not just the color and the fit of the design and illustrations but others fact as well. In truth, if you are getting a packaging design done for any product, you have to be very particular about its appeal and key information being integrated.

These two things are going to play a very crucial role in your packaging. Once you get the trust of your customers, maybe through the package or your label design, the sales will get higher.

Interesting Related Article: “12 Mistakes To Avoid When Packaging Your Products