What is Brainstorming? Explanation and examples

Brainstorming is a popular creative problem-solving approach that people use to generate new ideas and solutions to challenges. It is a group technique where an experienced member leads a group of individuals in generating several ideas, typically, in a relatively short time span.

Brainstorming in business

The technique is common in the business world, education, politics, and sports. The aim is to produce innovative solutions and overcome challenges.

One of the key benefits of brainstorming is that it encourages divergent thinking, which means exploring a wide range of options and thinking outside the box. Thinking outside the box means thinking in a creative, original, and unique way. Sometimes, to find the right solution for a problem, we need to ‘think outside the box.’

What is Brainstorming
Definition Source: The Cambridge Dictionary.

This approach leads to unique and creative solutions that may not have been possible through more conventional problem-solving methods.

The collaborative nature of brainstorming also taps into the collective intelligence of the members of the group. In other words, together they can think up more and more effective solutions than they could individually.

Collins Dictionary has the following definition of brainstorming:
“The unrestrained offering of ideas or suggestions by all members of a committee, conference, etc. in an effort to find a solution to a problem, generate fresh ideas, etc.”

Brainstorming in sports

A common sight during a sports match, specifically at half-time when the athletes are having a rest, is a brainstorming session. The players of one team are crouched down, locked shoulder-to-shoulder, discussing the tactics for the second half. Often, their trainer is with them.

Brainstorming in sports has two benefits: 1. The players can plan ahead with new strategies. 2. It helps boost motivation and and a strong team spirit.

Some basic guidelines

To get the most out of a brainstorming session, it is important to follow a few basic guidelines.

  1. Set clear objectives before starting the session so that everyone focuses on the same goal.
  2. Encourage participation from all members, creating an environment where each participant feels comfortable sharing their thoughts and ideas without fear of criticism or ridicule.
  3. Avoid criticism during the session, as this can stifle creativity and hinder the flow of ideas.
  4. Build upon each other’s ideas, taking the discussion in new and unexpected directions.

Either record or write down all the ideas that are generated. When you have further meetings and decide on the best way to proceed, your notes will be invaluable.

Innovative solutions

Brainstorming can be a valuable tool for companies that are looking for innovative solutions to challenges and stay competitive in today’s fiercely competitive marketplace.

With the right approach and a focus on creativity and collaboration, brainstorming sessions can help you and your team overcome challenges and find solutions that would not have been discovered through more traditional methods.


Brainstorming is a creative and extremely effective problem-solving technique that encourages you to think creatively and taps into the collective intelligence of a group.

It can help you reach effective solutions to challenges and problems. So, next time you face a difficult challenge, try brainstorming.

Video – What is Brainstorming?

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