SEO is comprehensive, and it has so many advanced and in-depth concepts that are being used to rank the website. Latent Semantic Indexing or LSI is among the most important terms that every SEO reseller or webmaster should know. If you are new to this term and want to know more about it, then don’t worry, we will cover everything about it. In this article, we will sneak a peek into what exactly is latent semantic indexing and how you can use it to drive more organic traffic.
What exactly is latent semantic indexing?
For understanding LSI in a better way, first, understand how the search engines work. For processing a query searched by the user, search engines look for two basic things— first is the content which includes what a web page content is all about. Along with this, the second is the search intent of users which covers what the users are actually trying to find with their specific search term.
Latent semantic indexing aids the search bots in performing these two tasks in a faster way. The search algorithms are able to identify the similar meaning words in the content and understand more about the topic. This helps search engines including Google to present more accurate results to their users without taking much processing time.
Search engines process the synonyms and other similar terms to find the relation in the content so that users can get the most accurate result. With the use of LSI keywords, the crawlers can scan the web pages more comprehensively.
For example, if someone has a blog on stock investing, then similar terms like long-term investing, short positions, hedging, rollover, more will act as LSIs. These similar terms will help search engines to understand the content better and process correct search results.
How to use LSI keywords
Using LSI is quite similar to how we use our main keywords in the content after performing keyword research. For example, if you are creating a blog on what is motivation, then you can use similar words like inspiration, positivity, and more in the content in paragraphs wherever they are needed.
If you find that some of the latent semantic indexing keywords are of high volume and the competition is low, you can also use them in subheadings.
LSIs help in making the content or articles look rich and well-researched. As users will also get more value when you use them, the average on-page time will also improve. You can make use of LSI in your social media posts also. On this note, let’s have a look at how to find them:
How to find good LSI:
There are several ways of finding high-performing LSIs for your content and the best platform is Google. Search for any main keyword and you will find the ‘searches related to’ section at the bottom of the page. There you will find a lot of useful keywords that people are using to search for that particular topic. You can also include those keywords in your article to make it more information-rich.
The second way of finding the LSI is using Google’s Keyword Planner tool. Using this free tool, you will get popular searches that people are making. You will find related terms to your entered keyword in the Ad group ideas section of the tool.
LSI Graph or LSI Keyword Generator is also a very popular freemium tool for searching for LSI. This tool is dedicatedly used for finding the latent semantic indexing words that you can directly export and use in your content. You can also purchase their plans to get more access to their keyword database.
Who gets the benefits from LSIs?
Both the content creators and readers get the benefit when you leverage these similar terms in your content. It becomes much easier for the search engines to understand the exact context of your articles or web pages and it improves its search result.
If your articles and web pages are properly optimized with LSI, then there are high chances that Google and other search engines will rank your resource in the search results. On the other hand, it also adds more value to the users who land up on your page. As they get more information-rich content, it solves their purpose in a detailed manner. Overall, it’s a win-win strategy for all the website owners, search engines, and end-users.
It might sound like an advanced SEO technique but it’s not, isn’t it? If you are not using these similar meaning terms in your content, then it’s high time to optimize your content to boost your SEO. You will find a lot of other good tools also that can generate LSIs so that you can directly use them. However, make sure you are maintaining a valid ratio of using it and the content should not look keyword-stuffed.
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