What is link building? The ultimate guide for beginners

Link building is SEO essential. But SEO is complex. Even if you have built your website for your company in Hengelo, you cannot optimize everything.

Not only technical aspects become more detailed. Content becomes a major time investment. Apparently minor errors can wipe out even simple on-site optimization efforts. So if you have to pick one thing to improve your site’s authority, what’s the best route forward.

That answer is simple: Linkbuilding

Link building has been around since day one of SEO, but it’s gotten better … and easier … and more secure. In this guide, you’ll learn the basics of link building, why it’s important, and how to get started today.

What is Linkbuilding?

Link building is the strategic process of building backlinks (inbound links from other sites) to your website. The goal is to positively impact the optimization of your site in a search engine evaluation process. Simply put, it increases your chances of ranking well in search engine search results making it easier for people to find you online. A link-building agency (translated to Dutch: linkbuilding bureau), like CliQi can help you by building high trusted domains which are pointing to your URL’s.

Considered en masse, all links to your site are called your link profile. You want a diverse, strong link profile that impresses search engines like Google and helps you rank well. You can explore your link profile with a good link-building strategy.

What are the benefits of link building?

Link building and organic business growth through SEO go hand in hand. But SEO is only a means to an end. What good is a high ranking if you don’t get traffic, leads, and customers?

Link building can get you all of that as part of effective online marketing.

What is the best link type?

Not all inbound links are created equal. You should know that Google cares about how you label links in the HTML of websites that point to your website. If you know anything about SEO, you’ve probably heard of White Hat, Black Hat, and Gray Hat SEO. Each of these approaches connects building in a different way and will try to explain quality in a way that best suits them. Depending on the type of link-building agency you work with, they will tell you a different story about the effectiveness of each type of link.

Black hats will tell you they are all the same. Grey hats will tell you that anything but rel = “nofollow” is worth pursuing. White hats will tell you to go for clean and clear values, in other words, links followed without a specified value.

Who is right?

We lean towards white hats, but Nofollow links shouldn’t be ignored completely.

Anchor texts

Anchor texts are the words that appear on a web page that contain a hyperlink from one page to the next. Instead of cluttered web addresses, the anchor text keeps everything looking neat. There are a wide variety of anchor text options you can use when building backlinks, but the short version is that you want a mix of all types.

Incoming links that don’t appeal to your brand won’t help Google better understand your site. In fact, it can end up hurting you. That means links from relevant websites with appropriate anchor text.

Link building technique – Directory links

Directory links are backlinks from websites intended to help customers find businesses in a specific city or niche. That is a nice way to say: they are links from, for example, social media pages such as LinkedIn, Facebook, Twitter, Instagram, Google My Business etc. Buy these links for a quick win, consider them the foundation of your brand name and authority.

Make sure to stay up to date with the latest social media updates, especially new Facebook features.

Link building technique – blogs

A blog is a great opportunity to build relationships and share your expertise with new audiences. You can also get backlinks quite easily this way, so add it to your backlink strategy. Work through your network to find blogging opportunities that can benefit another company’s audience. Pitch your articles and write valuable content.

Use CRM software to have a single source of media interaction to store all the blogs you have already published and avoid sending repetitive content. In some cases, you can post a link in your blog. But you can at least link to your site in your guest post’s author bio. It’s considered a courtesy by most marketing professionals, so don’t be afraid to insist on it if you have a relapse.

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