Social Media Marketing or SMM refers to the use of social media websites to promote a company’s goods or services. It is a form of Internet marketing in which companies and other organizations create and share content on social media networks. They do this in order to achieve both their marking and branding goals and objectives.
Marketing professional love data analytic tools, which enable them to monitor and rate their ad campaigns. Most social media platforms have these data analytics tools.
Social media marketing is used to address a range of stakeholders, including current and potential employees, customers, potential customers, the news media, bloggers, and even critics.
According to Wikipedia:
“On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media ‘culture’ and ‘tone.’
Companies and other organizations such as charities and advocacy groups say that social media marketing has helped them increase website traffic and raise brand awareness. It has also boosted conversion rates, positive brand associations, and improved interaction and communications with targeted audiences. It has also boosted conversion rates, positive brand associations, and improved interaction and communications with targeted audiences, with specialist agencies like One of One Group at the forefront of many successful Social Media Marketing campaigns.
What is social media?
Social media refers to applications and websites that enable people, organizations, companies, and other entities to create and share content online. Specifically, to create and share information in social networking blogs and sites.
Today, there are hundreds of different websites and applications (apps) that are dedicated to microblogging, social bookmarking, forums, social networking, product & service reviews, social curation (Reddit, Digg), virtual worlds, wikis, and other kinds of social media.
The best-known social media websites are Facebook, WhatsApp, WeChat, QZone, Instagram, Twitter, and Tumblr. The apps allow a variety of content including basic messaging services, photos, generic text posts, and social media videos.
By Valerie Malecha:
Valerie Malecha is a content writer for Spokeo. Her main interests are traveling, meeting new people and trying something new. She is experienced in marketing, business, travel, and technology topics.