Have you ever wondered why you searched for information on Google and were given feeds related to your country or present location?
Did it ever give you a feeling that maybe you’re being monitored?
Well yeah; if you thought so, you’d have been right!
Every mobile device has an IP address that uses your location, which can then be accessed when we surf the internet.
Detecting each remote device is made possible by an impressive technological feat called geolocation.
Geolocation relates to both the actual location of a device and the method used to find it. It is a technique that determines the user’s physical address using information collected from their computer or smartphone.
The data gathered, called the geolocation database, includes information from an active user’s electronic device, as well as inactive server search and data correlation.
The most critical question now is; if there is a database containing your location and personal data, what is all that information used for?
Read below for the major applications of a geolocation database.
Customization of Regional Content
One obvious application for an IP geolocation database is customizing content based on the visitor’s location. This could include anything from changing the currency on your pricing page to displaying the appropriate options in a drop-down menu to a user.
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A Landing Page for Each Region
A geolocation database can be the solution if your company needs to know where a visitor is from to present appropriately updated information about its products or services. This is an excellent approach to determining your visitor’s location and altering which page is presented to them.
Serve individualized ads
Location data is the bread and butter of targeted advertisements. So, ad networks typically use geolocation databases for more personalized marketing.
Serve regional ads
Localized advertisements are comparable to targeted ads because you choose which ad to show website visitors based on their location. What kind of material each is promoting to the user is where they diverge. Localized advertising is more concerned with ensuring your advertisement is in the appropriate language and accurately describes the place, for example.
A geolocation database might be helpful if you store weblogs and want to extract more information from those logs.
The service could also be used to build dashboards that provide more information about the origins of your visitors. This feature is used to display information about the origin of login attempts.
Content Protection for Legal Reasons
Geolocation database helps make sure you only distribute the content to regions where you have established the appropriate arrangements and agreements.
If a region has specific regulatory compliance standards that websites serving that region are required to follow, detecting when users are coming from that location is a practical approach to ensure you abide by those standards.
Interesting Related Article: “Using Geolocation Technology in Digital Marketing“