Digital marketing benefits a lot from the use of email. In recent times, email marketing has become hugely popular among digital marketers. And a tool that every digital marketer uses is an email checker.
The benefits that you’re getting from one such tool are too great to ignore. So let’s see what they are.
When starting as a digital marketer, you’ll notice that there are tons of tools out there to help you do your job. And most of these tools cost money. So does an email checker. But spending money on this tool means spending well.
The purpose of every digital marketing tool is to make life easier. And that’s exactly what you’re getting with this tool. By using a checker tool, you will be storing your email addresses and sending emails much easier.
It will be the main hub of your email campaigns. But this tool does far more than simply help you send emails. An email checker helps with campaign monitoring, outreach, and all kinds of tracking. It might cost money to buy one, but it is money well spent.
2. Better ROI
The versatility and flexibility of this tool cannot be underestimated. While this tool does help you run and manage your campaigns, the primary job of this tool is to make life easier when managing your mailing list.
For digital marketers who have to go through hundreds of emails to confirm their validity, this tool can be a lifesaver. Every mailing list in the world has a high number of low-quality addresses or addresses that are inactive. In most cases, these addresses have already put you in the spam folder.
This works against your efforts to accurately calculate the effectiveness of your email campaigns. This, in turn, negatively impacts your ROI with each campaign.
An email checker is a very convenient tool that helps increase campaign ROI by removing addresses that are inactive or shady. In short, it keeps your mailing list clean and allows for better ROI.
3. Reduces Bounces
Similar to the previous point, an email checker tool tells you what type of address you’re sending emails to. There are three address types. There are the undeliverable ones, role-based, and accept-all addresses.
As a digital marketer, your goal is to identify which of the addresses in your mailing list has any value to you. If you keep sending emails to addresses that the tool labels as “undeliverable”, that will only increase the bounce rate.
This goes against your efforts to effectively run and manage an email campaign.
4. Greater Deliverability
And lastly, one of the biggest benefits of using this tool is that it helps with deliverability. Digital marketers are aware that low deliverability can label their working address as a spam address.
The more your emails get undelivered and the more people choose not to open them, the greater the chance for ISPs to flag your email as a spam address.
If this happens, you can kiss goodbye to your campaigns. So don’t risk getting flagged and instead use this tool for greater deliverability.
5. Eliminate Typos
Let’s face it, everyone makes typos. That doesn’t mean we can’t write, only that we’re not properly checking what we’re sending to our mailing list.
And this can oftentimes be a huge problem. When looking to be professional, the last thing you want is syntax errors or typos popping up when sending emails to your clients. But this becomes an even bigger problem when looking to attract new clients and new leads.
If someone who you’re trying to reach sees that you’re making syntax errors and typos, then they’ll hesitate to do business with you. One way to put an end to this type of problem is to use a tool that checks syntax errors and typos.
Interesting Related Article: “Importance of Email Verification in Today’s Market“