Nowadays it is fairly easy to start a website or a blog but the difficult task is to enhance its visibility and improve its ranking on search engines. It may be one of the biggest challenges faced by new bloggers, personal website owners, and small businesses. There are several search engine metrics that factor into making your website rank better, such as the loading time of the website, bouncing rate as well as the structure of your website.
We are well aware of the first two but website owners pay little focus to the structure of their website as they are unaware of the advantages. A well-structured website lets the users find their way in a strategic manner and ease their search.
Each website has several components that need to be categorized so that it can have an excellent website structure. The pages, posts need to be categorized for the easy navigation of the users.
What is Website Structure?
A website structure refers to the basic representation of a website and the placement of various website elements such as, the representation of the homepage, category, tags pages, and other posts that are interconnected.
According to Edkent Media SEO, the ideal website structure should resemble a pyramid. Meaning you should have your homepage at the top then it should get divided into categories then further it divides into sub-categories.
Studies suggest, the attention span of a user on the internet is 8 seconds maximum and that is why your website structure should be engaging enough for the users. It should also enable the search engines to crawl your website properly for faster indexing.
The structure of your website should be based on your target audience. If you are unable to satisfy your target audience with your website structure then it could lead to a higher bounce rate. Bounce rate also plays a role in the visibility of your website so it can directly result in poorer rank.
How Poor Website Structure Affects Business?
Numerous reports suggest how a poor website structure can lead to a higher bounce rate and even an increased load time. And as these two factors are really important for Google, you are bound to get a bad ranking if you have a poor website structure. The poor visibility of your website will automatically mean less organic online traffic and fewer sales.
As it was found in a study, that even a 100ms increase in the load time automatically results in 11% decreased online traffic which leads to a 6% reduction in sales.
Importance of Website Structure
The website structure is one of the most underlooked phenomena of SEO but it is a crucial aspect of your site’s performance. A good website structure not only makes the website more appealing but also enhances the user experience.
When you follow the pyramid structure for building your website and link the homepage to every important subpage, it makes it easier for your users to navigate through your website as well as for the crawlers to crawl your site for faster indexing.
By making your website easy to navigate and convenient for your users, you are allowed to find information and products easily without any hassles and in this way, their chances of becoming your customer are automatically increased.
A good website structure makes it easy for your website to get necessary site links from Google. It is a kind of reward by Google for easy usability.
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