In need of digital marketing services? Never worked with a digital marketing agency before? It’s a big step to take if you’re unfamiliar with the industry.
We’ve made this handy guide to help you in your time of need. Here, you can find everything you might need to consider when choosing a digital marketing agency.
What Does The Agency Offer?
First of all, you need to decide exactly what type of digital marketing services you want for your business. You might want a whole package, or you might only need one or two things. Here’s a list of services digital marketing agencies commonly offer:
- Web Design
- Brand Development
- Graphic Design
- Search Engine Optimisation (SEO)
- Pay-Per-Click Marketing
- Conversion Rate Optimisation
- Social Media Marketing
- Email Campaigns
It’s great if the agency you like offers the service you need – but you should still ask yourself whether you want to go for a ‘all-rounder’ agency, or an agency that specialises in exactly what you need. You might find for example, that the expertise offered by a specialist Shopify agency is a lot more in-depth than that offered by an all-rounder.
Does The Agency Fit Your Personal Style?
This is an important one that is often overlooked – finding an agency that matches your style, ethos, and personality. For example, it’s probably not a good idea to choose an agency that appears overly casual when you are a particularly professional business (and vice versa).
There will be some web agencies that specialise in web design or SEO who may be so technical that they won’t explain things to you in a way that you’ll be able to understand. Read the way they write the content on their website or in their emails to get an idea about this.
Have They Worked With Similar Businesses?
Maybe you’ve found an eCommerce agency that offers what you need, and one which also fits your personal style. Now you need to find out whether they’ve worked with any similar businesses before. If they haven’t, they may lack the experience to deliver on exactly what you need.
It’s not just about the agency’s experience, though – it’s also about their passion for your project. If what you need doing is their forte, they’re much more likely to be passionate about working for you, which will ultimately result in better quality work. If you don’t feel their excitement when talking to them, maybe you should look elsewhere.
Can You Trust The Agency?
In short, can you trust the agency to give you exactly what you want, within a given time, at the prices specified?
Some agencies will say whatever you want to get you through the doors, only not to deliver on their promises. This might not necessarily be because they’re immoral, but because they may be more focused on results and revenue, rather than fulfilling the nuances of your project. In the worst-case scenario, you might even be overcharged or scammed.
Trust your gut feeling. If you think they’re being disingenuous about anything at all, it might be best to try a different agency.
Do They Outsource?
Some digital marketing agencies outsource their work to freelancers or other agencies as a way to reduce costs. It can be a very successful approach, but it can often reduce the quality of the work.
The agency probably won’t specify this on their website or other points of communication, so it’s best to just go ahead and ask if this is something you’re worried about.
We hope we’ve given you some important things to think about when choosing a digital agency and that this list helps you to feel a bit less daunted by the decision!
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