Why Are Page Builders Becoming a Trend?

page_builder_tabYou may have heard about the overwhelming demand for page builders these days, but just what are they, and what’s so great about them? Page Builder is the general name of an optional WordPress plugin that enables users to edit their pages in a simple and user-friendly way. It basically helps you create a professional website without having to worry about building it from scratch; you simply add a plugin that comes with a great range of dynamic layouts, powerful features and functionalities to your website, then start dragging and dropping what seems best to you.

There’s a number of reasons why page builder plugins are massively popular in the WordPress world, and we’re here to take a closer look at them.

Website Builders vs. Page Builders

While you can make a website using a website builder, a pagebuilder is for creating a web page.


If you’ve ever hired a professional developer before, you know how pricey and time-consuming building a website can be. Even though consulting someone who has vast knowledge of coding will always remain a good idea for big businesses and the like, you personally are not obliged to be all tech-savvy anymore to create a beautiful website.

In the end, clients and users don’t look for complicated lines of codes when they come across an effective website; what they primarily want is practicality, simplicity and smart solutions. And page builders are offering us just that—a faster and more efficient way to go through the technicalities, so you can focus on your content, design and strategies instead.


If you don’t know how to code, WordPress themes were pretty much all you had before page builders. They came as a whole, so you had to stick with the aspects you didn’t like for the sake of your overall choice. With page builder plugins, on the other hand, you get to handpick every single design feature in the way you want it to look—even if it normally wouldn’t be supported by a general theme. So if you have an eye for design and an idea about just how you want your website to look, you can go ahead and create it! And even if you don’t, you can start with their pre-built templates to make some initial decisions, let it get your creative juices flowing, and take it from there.

Extra Features

Most page builder plugins offer various advantages, but some stand out with their ease of use, flexibility and design output. Depending on your budget and what you have in mind for your website, you can go for premium plugins or mid-range ones that provide rather limited options. Especially if you’re not going for a personal blog, but a full-fledged business platform, you can get started with the Kartra trial for a nominal fee, and try out the extra features it offers. Depending on the needs of your business, you can opt for these alternative page builders that also serve as sales funnel builders and marketing automation platforms.


There are many designated plugins out there for different functions a website is supposed to have. These single-feature plugins do the job, but you’d have to install them all to have a complete, smooth website. Page builder plugins usually come with all those features packed in one, so you don’t have to deal with numerous functions one by one. 

Useful and Trendy

If you’re part of the majority, you’ve probably dreamed of becoming a blogger and making a living out of sharing what you love with the world before. Or maybe you’ve considered to build a brilliant website for your business—one that will shine with its design and increase sales with its functionality… These ideas always seem great in theory, but when it comes to practice, we used to end up facing scary terms like web development, software and codes. Well, not anymore. If you’re willing to do yourself and your online presence a favor, go ahead and jump on the page builder bandwagon. By the looks of their rankings on the sales charts, they won’t seem to go out of fashion anytime soon, anyway.